How to Build Customer Loyalty Through Paid Ad Campaigns

How to Build Customer Loyalty Through Paid Ad Campaigns

How do you inspire customer loyalty? PPC and social campaigns might not be the first things that come to mind—but maybe they should. Most marketers focus...
25 Sneaky Online Tools and Gadgets to Help You Spy

25 Sneaky Online Tools and Gadgets to Help You Spy on Your Competitors

There are dozens of factors to consider when spying on your competition–what are they ranking for, what are they doing on social, is there...
HostGator Cloud Review

HostGator Cloud Review

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. HostGator is a powerful...
10 Clever Sales Promotions for Paid Campaigns

10 Clever Sales Promotions for Paid Campaigns

We all love a great sales promotion. Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers...
Best Free SSL Certificate

Best Free SSL Certificate

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You need a secure...
How to Use Employee Spotlights to Grow Sales

How to Use Employee Spotlights to Grow Sales

As a business owner, you know your employees are vital to your company’s success. That doesn’t mean they always feel appreciated, however. Regular recognition at...
Intro to Neuromarketing 5 Psychological Tactics to Boost Sales

Intro to Neuromarketing: 5 Psychological Tactics to Boost Sales

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both...
10 Direct Response Marketing Examples

10 Direct Response Marketing Examples

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ...
7 Principles of Website Design That Drives Sales

7 Principles of Website Design That Drives Sales

Every business needs to have an online presence. Whether you’re in the B2B or B2C space, you need to build a website to showcase and...
The Marketers 5 Step Guide to Beacon Technology

The Marketer’s 5 Step Guide to Beacon Technology

Beacon technology has completely revolutionized both business and marketing. As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this...