Ultimate Guide to Using MailChimp and WordPress

Want to notify your subscribers when you publish a new blog article through email?

It’s also straightforward to use. In this article, We will give a complete guide to using MailChimp and WordPress to increase your subscribers.

Why Create an Email List?

More than 70% of people who leave your website will most likely never return unless they purchase from you. Or you successfully persuade them to join your email list.

Email is a private and personal communication. And, by far, the most direct method of online communication. Most individuals check their inboxes more frequently than their social media feeds.

Unless a user takes action on an email, it will remain in the inbox. Your message will be buried in a user’s timeline on social media.

Why Should You Use MailChimp with Your WordPress Site?

We’ve found MailChimp to be one of the most user-friendly email marketing services throughout the years. Why? Because it is straightforward to use. It also offers a plethora of WordPress connectors.

It is also by far the most economical option for newcomers. Because it is free if you send fewer than 12000 emails per month, alternatively, you must have fewer than 2000 subscribers.

It means you may begin right away without having to pay anything.

As your subscription base expands (more than 2000), you will prompt to upgrade to a premium plan.

Apart from just collecting and transmitting emails, another great feature of MailChimp is the ability to configure RSS to email subscriptions. Create beautiful email templates and set up auto-responders.

And use complete analytics reports to track the success of your email campaigns.

Advantages of MailChimp in Email Marketing

MailChimp, as previously said, is a marketing automation software. It also aids in the creation of mailing lists as well as the use of pre-existing lists. And send out newsletters and email campaigns. Maintain contact with your customers, users, and readers.

But why should you undertake any of these, you ask, when you already have so much to do? You disseminate the news on social media. Have a great SEO strategy.

You don’t have to begin with email marketing on top of everything else. You, on the other hand, do! Especially since MailChimp will handle the majority of the work when you link it with your website.

The study Email Marketing & Marketing Automation Excellence 2017 presents global benchmarking research.

According to 2500 marketers from all sectors and sizes of businesses, email marketing is the most effective:

Image shows ratings of digital marketing channels

The Benefits of Email Marketing

  • Consumers favor email as their primary marketing method for communicating with businesses.
  • The email has been demonstrated to have a higher ROI than other marketing mediums.
  • Automated emails (which MailChimp can help you with) allow you to improve one-to-one marketing communications while requiring fewer labor hours.
  • Email campaign testing and optimization entail experimenting with various alternatives.

Until you’ve found the perfect subject lines, pre-headers, calls to action, headlines, marketing messages, template styles, and so on.

That is every tiny detail that is most appropriate for your target audience (MailChimp even has some tips for you).

  • Tracking the performance of your campaign, engagement, purchases, and conversions is simple. And, guess what, MailChimp is an expert with built-in tracking for open and click search.

It can enable third-party tracking options in the Campaign Builder’s Settings & Tracking section.

The majority of websites will use MailChimp to gather email addresses. To build a robust mailing list of existing, future, and most importantly, returning consumers.

It’s simple to utilize. And be able to fill in as well as be attractive. The harder it is to sign up, the fewer names on your mailing list, the better.

The form, content, color customization, and quantity of information requested from potential consumers may all be time-consuming.

And, of course, testing, testing, and more testing. MailChimp offers a plethora of templates to get you started. You may further customize to match your logo and style.

Establishing an Account via MailChimp

MailChimp is simple to use. You will realize this as soon as you begin building your account. Go to the official website and get started.

Image shows guide to Using mailChimp and wordPress

Fill up your email, username, and password – all in a matter of seconds. You will get more precise instructions.

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Check your email and begin the registration procedure immediately after that.

The first stage is to select a strategy. We recommend that you begin with a free plan. You may have up to 2000 contacts and send up to 12 000 emails with this.

Image shows plans of MailChimp

When you customize the parameters, you are now prepared to begin working with MailChimp!

We established accounts for this guide to test the various choices. However, you are free to send the first email to yourself.

You are also considered a subscriber. As a result, your list has only one contact at the start. Unless you already have a client list from a different platform.

In the latter instance, simply include it in a new list. Perform the following actions:

Image shows simply include it in a new list

You may add contacts manually here by adding each one to the list.

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Alternatively, you may import the entire audience list at once. Assuming you have the necessary files.

Image shows Import contacts from?

You now have all of your contacts in one place. If you build a campaign, it will be emailed to everyone on the list. However, there are times when you’d like to send emails to specific groups of people who share common interests.

Contact groups may be formed by heading to Manage Contacts > Groups > Create groups.

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Then, establish the necessary parameters. You may also easily have numerous groups of subscribers.

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When the lists and groupings are complete, you may begin with the most critical task – creating a campaign.

MailChimp’s campaign is a powerful tool. All of your subscribers will receive continual email notifications as a result of this.

Concerning the new product, service, or sale. Or anything else you wish to say to them.

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Select Campaigns > Create Campaign from the drop-down menu.

Image shows Create Campaign from the drop-down menu.

Because we want people to sign up for our newsletter, choose an email address and give your campaign a name (ours is Test Campaign).

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You can see that there are four significant steps to take to begin a campaign. They are straightforward.

Create a logo, body of the letter, and new blocks by dragging and dropping them. The user interface is quite fluid, and the design possibilities are rather extensive.

However, you may always upgrade to a premium subscription to broaden your options.

Image shows Create a logo, body of the letter

Send the campaign as soon as you have all green checkboxes checked.

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You’ve established a campaign, groups, and an audience list. It is now time to learn how to install MailChimp on WordPress.

Insert MailChimp Email Signup Forms in WordPress

MailChimp has a basic subscription form. All you have to do is head to your MailChimp account’s Lists page. Then, next to your email list, click the downward arrow button.

And then choose signup forms.

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On the next page, you will see some of the form types that you may create. You must choose Embedded Forms by clicking the select button next to it.

Image shows choose Embedded Forms

You will be sent to the settings page. You may select the fields to display in your form, change the width of the structure, and other settings.

When you’re finished, copy and paste the embed code.

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You must now go to your WordPress admin dashboard. And then select Appearance » Widgets. Insert a Text widget onto your WordPress sidebar.

And then paste the registration form code into it.

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That’s all there is to it. You may now view the MailChimp registration form on your website.

Image shows MailChimp registration form

Including a Signup Popup

Mailchimp allows you to design many sorts of forms. It incorporates a popup form into your website. Within Mailchimp, for example, go to Lists > Signup forms > Subscriber popup.

Following that, you may personalize your popup by selecting a design. Formatting and display choices are included. You will then select the Fields you want to add. For example, ‘name’ and ’email address.

Also, provide additional information, such as backdrop pictures. You may also preview the popup as you make changes to it. And make any required changes along the way.

Finally, at the bottom of the popup form editor, click Generate Code. Copy the following code after highlighting it:

Image shows Signup Popup

Then, navigate to your WordPress dashboard. You must insert the code into the HTML of your website. It is something we recommend doing with a child theme in place.

It prevents any modifications from being lost when your theme has been updated.

Insert an Inline SignUp

You may gather subscriber emails using an inline signup form without interfering with the User Experience (UX). To begin, navigate to Lists > Signup forms > Embedded forms in Mailchimp.

When designing your online registration form, you have four design options to select from Classic, Super Slim, Horizontal, and Naked.

Horizontal is an excellent option because it takes up less room. You may, however, select any style. That you believe best meets your requirements:

Image shows Insert an Inline SignUp

After you’ve modified the form to your desire, click Generate Code. Return to WordPress and go to a relevant post or page.

You’ll want to select the Custom HTML block in the block editor. Then copy and paste your code.

Including a Signup Form in the Sidebar

It is the same as adding an inline form. To add a sidebar signup form, go to Lists > Signup forms > Embedded forms in Mailchimp. Then, select the design choice you want to utilize.

We propose Super Slim or Naked as a sidebar:

Image shows Including a Signup Form in the Sidebar

It may now customize the form. Once finished, copy the code at the bottom of the page.

It depends on your chosen theme. Using the WordPress Customizer, you may be able to add this code straight to your sidebar.

Alternatively, within WordPress, go to Appearance > Widgets. Choose the Custom HTML widget from the drop-down menu. And then move it to the Sidebar column:

Image shows Choose the Custom HTML widget

Copy and paste the HTML code into the Content box. Next, click the Save button. And the form should be visible on your website!

Style Mailchimp Signup Form

Mailchimp, on the other hand, allows you to set a unique layout for each registration form. The form will generally inherit the style sheet from your website.

It implies you may need to make further changes in the future. You have two possibilities for accomplishing this. It can manually change the code.

Alternatively, you may utilize the Mailchimp for WordPress plugin.

The latter option allows you to make things. As we’ve seen, you can also add new signup forms to your website by utilizing the plugin’s free version.

You can only create one form. The premium add-on, on the other hand, allows you to build numerous forms.

Go to Mailchimp for WordPress > Form within WordPress to customize your forms. You may customize the fields, content, and look of each form after you’ve saved your modifications.

They will be applied to any occurrences of the form on your website automatically.

Using OptinMonster to Create Beautiful Signup Forms

While it is simple to integrate a basic MailChimp registration form into WordPress, it is not easy to get folks to join your email list. We use OptinMonster to create our email list at WPBeginner.

You may add several types of signup forms to OptinMonster (@optinmonster). Lightbox popups, floating footer bars, after post forms, sidebar forms, slide-in forms, and more features are available.

You may do A/B testing as well as page-level targeting. Choose from a variety of templates. Use exit-intent as well.

Image shows Using OptinMonster to Create Beautiful Signup Forms

We created OptinMonster since we needed a solution for WordPress lead generation. That is easy to use and yields results.

OptinMonster is compatible with all major email marketing platforms, including MailChimp.

Using MailChimp to Set Up a WordPress RSS Feed Newsletter

You now have visitors who have subscribed to your email list. It would help if you kept them updated regularly.

You may always get into your MailChimp account and send an email to your subscribers directly. However, MailChimp allows you to build up automated campaigns.

It will deliver your most recent blog articles through email. It is known as an RSS newsletter.

If you’ve been sending emails to your RSS subscribers using FeedBurner. Then you should read about why you should quit using FeedBurner.

Also, consider Feedburner alternatives. It also demonstrates how to transfer your FeedBurner subscribers to MailChimp.

To launch an RSS-to-Email campaign. To begin, sign in to your MailChimp account. Then select Campaigns > Create Campaign.

Image shows Create Campaign.

MailChimp will show you the many types of campaigns you may create on the next page. You must select RSS-Driven Campaign.

Choose a type of campaign to send

Enter the URL of your RSS feed. And then choose when you want the automatic email to be sent. You can send Emails on a daily, weekly, or monthly basis.

You may also choose a time for your email. When you’ve decided on your setting too, to proceed, click the Next button in the lower right corner of the screen.

Rss Feed and Send Timing

MailChimp will now prompt you to choose a list. To go to the campaign information, select your list and click the following button.

First, you must give your campaign a name. You will notice after that. MailChimp has filled up the majority of the blanks for you.

Most websites would be fine with these default settings. However, feel free to modify it to meet your specific requirements. To proceed, click the Next button.

Image shows Campaign info

The following step is to select a template for your email. MailChimp has a plethora of choices for this. Select the one that best fits your needs by clicking the select button next to it.

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You can fine-tune your email design with MailChimp. You may add your logo, a header picture and alter the content to suit the needs of your website.

The main thing you need to do is add an RSS Header. In addition, add an RSS Items box to your email design.

Image shows add an RSS Header

When you’re finished, click the next button. Finally, in the upper right corner of the screen, click Save and leave.

That’s all there is to it; you’ve successfully built your WordPress RSS Feed Newsletter using MailChimp.

Add a Mailchimp Form to Your WordPress Site Using a Plugin

You may also add a signup form to your site by using a list-building plugin.

To install and activate a plugin, follow these steps:

  • Navigate to your WordPress dashboard.
  • From the sidebar, choose Plugins. Then click Add New.

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  • When you enter Mailchimp into the search bar, there will be a list of plugins shown.


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  • Choose the best plugin for you. Click Install Now, followed by Activate.

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The WordPress plugin repository contains a plethora of list-building plugins. The most popular, though, is MC4WP: Mailchimp for WordPress (by ibericode).

It is available in both free and paid versions. It is a well-regarded plugin. And it is now being used by over one million websites. You may simply construct a well-designed, configurable signup form with this plugin.

And you may put it anywhere on your website.

It’s now time to link Mailchimp to the plugin. To accomplish this, follow the instructions below:

  • Just go to your Mailchimp account.
  • Click on the name of your profile. Then click Account.

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  • In the account section, select API keys from the Extras menu.

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  • On the page for API keys, To produce a key, click the Create A Key button.

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  • Copy the API key.

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  • Return to your WordPress plugin now (MC4WP in this case). And then select Settings.
  • Locate the API Key box and paste the Mailchimp API key into it.

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Please keep in mind that API keys grant complete access to your Mailchimp account. So keep them secure and don’t share them with anyone.

Finally, Mailchimp and your plugin are linked.


MailChimp is a highly effective platform and marketing tool. Suppose you want to improve your SEO ranking and stay in touch with your audience. The entire MailChimp setup procedure takes only a few minutes.

As a result, it is not rocket science. However, it is a fundamental, straightforward, and powerful tool.

You may install the MailChimp widget for WordPress in your website in a variety of ways. One of the options is to utilize MotoPress’s free Another MailChimp Widget. And you may quickly customize its settings on the dashboard.

Create an API key in your MailChimp account, and you’re all set. Create campaigns for diverse interest groups. And send emails — MailChimp and WordPress are both practical tools when used together.

In the account, you may view your audience’s activities and activities. It will assist you in producing accurate data.

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