When you’re building an eCommerce site for a client there are going to be all manner of design considerations that will need addressing. But when it comes to the bottom line, the key factor is going to be speed: how quickly your pages load, and how smooth and seamless the journey to a completed sale is. That’s why you need to be using Shopify.

The Shopify platform is built with speed in mind, because time and again research has shown that customers hate to wait when they’re shopping online, and it only takes a few seconds of delay for them to decide to look elsewhere. Google’s mobile pages speed study has found that every extra second a page takes to load drastically increases your bounce rate, while web performance experts Crazyegg say that speeding up a page by one second can boost conversions by 7 per cent.

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