There’s a huge discrepancy between how consumers believe recycling works and the system that actually exists. Companies can do better.
If you’re like most American consumers, the term compostable plastic evokes images of plastic bags and packaging gently decomposing into dirt over the course of a few months. It’s reasonable to think this kind of packaging is eco-friendly, based on what we know about composting. In fact, this couldn’t be further from the truth.