Mobile usability was a major factor in Search Engine Optimization (SEO) for a while . Now, Google is setting up an update that will make mobile websites even more important. This is a big change, and this could have a negative impact on your SEO if you are not prepared.

The new Google update calls the mobile-first index & # 39; and that is true. With this change, the search giant will prioritize the mobile version of your website on its results pages. In this article, we will delve deeper into what Google's mobile-first index is and what it means to you. We will then talk about how to prepare your WordPress website for this new world.

Let's do a math!

What is Google's first mobile index (and what does it mean to you)

  Test

The Google mobile index will reward responsive websites.

When you use Google to search for something, you'll always see the same results, whether you're using a mobile device or desktop. In the past, Google used only the desktop versions of each website to determine its results, which caused some problems. For example, this meant that mobile users were served on websites that were not mobile-friendly or less efficient than their desktop counterparts.

Due to the increasing number of searches carried out on mobile devices Google is now deploying an update called the Mobile Index . The main change is that Google will now index and rank sites by giving priority to their mobile versions. In other words, if your WordPress site offers a shoddy mobile experience, your SEO efforts will take a hit on desktops and mobiles.

With this in mind, let's analyze how this update will affect you depending on the type of site you have:

Office website only. Google will always rank and index your website, but you should expect a hit in the search engine results pages (SERPs).
Mobile and desktop versions. Your mobile website will take priority now, which means you have to work on its SEO.
Dynamic website. You should be safe because your site is already optimized for providing an excellent mobile experience .
AMP and non-AMP pages . If available, Google will give priority to the non-AMP mobile version of your website.

If you are a WordPress user and you are using a modern theme, you probably do not need to worry. After all, many of today's popular WordPress themes are responsive right out of the box, so your website already offers an equal mobile and desktop experience. If you are using an outdated or unresponsive theme, then it's time to consider a complete redesign.

The real problem is whether you serve two (or more) versions of your website based on the type of device that your visitors are using. In this case, the Google mobile-first index will certainly have an impact on your site, unless you get ready.

How to Prepare Your WordPress Site for Google's Mobile-First Index (4 Tips)

is not totally responsive, this should be your main goal. However, a complete redesign often takes a lot of time, and in the meantime there are other things you can do to prepare for the deployment of Google 's mobile index.

Keep in mind that this section assumes that you have a website with mobile and desktop versions. If you only have one desktop version, you can go directly to board number three.

1. Make sure the mobile version of your website includes all your key content

  Your Posts Tab On Wordpress

Your mobile WordPress website should include the same content as its desktop version.

If there are two versions of your website, both must present the same content. Some site owners are using lite versions of their sites for mobile users instead of creating mobile-friendly versions with the same content. In the past, this might have been enough, but now you need your mobile website to be as detailed as its desktop counterpart.

To be more specific, your mobile and desktop websites must contain the same information and features. This is true even if their designs are different. In this way, users will still be able to find your content after deploying Google's mobile index.

If you use a separate WordPress installation to stream a mobile version of your website, you need to make sure it has the same messages and pages as the desktop alternative. The best way to do this is to export the contents of your office and to import it into your mobile installation.

2. Add the same metadata to all versions of your website

  Edit The Metadata For Your Post

The metadata of your post and page must be the same on both the desktop and mobile versions of your site.

your website shares the same content, you must also add identical metadata to all their pages. Metadata helps determine how search engines display your pages in the SERPs. Even if your mobile website shares the same content as the desktop version, but does not have the same metadata, your SEO will still be successful.

Metadata is essential to SEO because it allows you to have more control over your results. You've probably spent a lot of time working on the meta-descriptions of your page and article, so be sure to include them on your mobile website.

The bad news is to add meta-descriptions to your mobile content. on how many pages your site contains. Even if you use an SEO plugin you will still need to copy and paste each meta description in the right place manually. However, the effort is necessary since Google will first review the metadata of your mobile site.

3. Continue to focus on the performance of the website

  A Website Test

Web site performance will always be important for both SEO and ergonomics.

One thing will not change with the mobile-first index play a factor in your SEO. Nobody likes a slow website whether on mobile or computer. Specifically, mobile devices sometimes have less stable connections, making the site optimization even more critical.

Fortunately, there are many ways to make your WordPress site faster. Some quick examples include exploiting browser caching using a content distribution network (CDN) optimizing your images and more. Fortunately for you, we have written a lot about WordPress optimization, so you should not have a problem making sure your website works quickly . Use a mobile-friendly theme to cut your work in half

  One Of The Divi Demo Pages.

Using a mobile-friendly theme is the easiest way to create a responsive website. Make your WordPress site more mobile-friendly is to use a responsive theme. This means that when you design a page, the theme automatically adapts to smaller devices, so you only have to do the job once. Almost all major WordPress themes these days are designed to support mobile devices with sensitive designs.

If you do not know which theme to choose, here are some tips to help you choose the right one:

Make sure the description of the theme explicitly states that it is responsive.
Look for themes that include a preview feature for different types of devices.
Ideally, your theme should allow you to make small adjustments based on the devices your visitors are using.

A theme that corresponds to the bill for the three criteria is Divi . Few themes provide as much control over how your website appears on a mobile device. It is also easy to pick up even if you do not have much experience with WordPress. This will make it a lot easier to make sure your site offers an excellent mobile experience.

Conclusion

Mobile traffic has been rising for a long time and this trend is not expected to reverse anytime soon. The Google mobile-first index is another confirmation that the mobile is king, which means you have to make sure your site is adapted to the new standard.

In this article we discussed some ways to make sure that this update does not negatively affect the SEO of your site. These include:

Make sure the mobile version of your website contains the same content.
Add the same metadata to all versions of your website.
Continue to focus on the performance of the website.
Use a mobile-friendly theme if you want to avoid headaches.

Do you think Google made the right choice by launching its mobile-first index update now? Share your thoughts with us in the comments section below!

Article image thumbnail by tandaV / shutterstock.com

The article What does the Google Mobile-First index for your WordPress site appeared first on Blog of Elegant Themes .

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