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6 Mobile Website Design Tips for the Knowledgeable Marketer

The growing popularity of using Content Management Systems (CMS) as a marketing tool is making web design an indispensable skill in the marketing industry today. This applies both for design for desktops as well as for mobile devices.

Consumers now spend most of their time online and use mobile phones and other mobile gadgets more than ever before. This is a great opportunity for marketers to use the power of mobile website design to encourage user engagement far beyond a pretty Mark.

The following 6 mobile website design practices will help you turn your mobile viewers into new buyers:

1. Plan, Change, Unify.

Consumers now expect immediate access to data everywhere and on any device they use. To avoid confusion, make sure that their experience in navigating your website is consistent across different devices, in terms of design.

2. Create a mobile responsive design.

The design of your website should be optimized for mobile because, in addition to being penalized by SEO, you should always keep in mind the needs of your mobile users.

Develop your mobile site for them, often testing its design because mobile users use their cell phones differently than their desktops or laptops. For example, the homepage of a website on a desktop computer can serve as a home page or promotional and messaging center, but its home page is a good place to go. home on mobile devices can present users with the content they need immediately. Mobile users are always on the go and you want them to be able to easily find the content of your home page.

3. Make it readable.

This has been said often and quite well – and it is still true in mobile marketing: "Content is king". Because, what good is offering rich content if users are not even able to read it? (Do not forget: the elderly and nearsighted.)

To continuously attract new consumers and turn them into prospects, make your content effective on all platforms. Make sure his typography is always readable. Format it so that the user gets the best experience possible. Use the correct font size, contrast, and line height. Finally, use titles, subtitles and lists. Avoid long paragraphs. By using subtitles, you can also use keywords that search engines particularly like.

4. Create an easy entry and navigation.

In terms of mobile website design, it is helpful to make the menu text as short as possible and straightforward. Also, keep your users in one window. The mobile design of your website must recognize that the user does not use a keyboard and that it is probably multitasking, using only one hand to navigate your site mobile.

To make the experience easier for users, create forms large enough so that those with large thumbs / fingers can easily complete them, and use only the required number of fields. Make sure that users do not need to repeat their actions and use a progress bar so that they know exactly where they are in the process. Also enable auto-fill and use the following tab for multipart forms.

The call-to-action buttons must also be large enough to be easily operated. (This is a pet peeve among mobile users.)

5. Keep your call to action (CTA) clear, simple and simple.

Avoid users dropping your website while using a mobile by not bombarding them with hundreds of ads and CTAs. Remember that less is more because customers do not like advertisements that "scream" at them. Avoid using bold characters, underscores, and too many symbols or pictures! You can build customer loyalty by making your advertising messages clear and easy to understand to help you decide on a purchase.

Make use of the visual hierarchy. Ensure that the most important elements can be easily distinguished using strategic placement, color and size. Each element of the page has a certain importance and should therefore have a certain visual weight.

6. Provide a user-centric experience.

Always make your call to action centered on the user. Even if you want them to sign up for your email newsletter for lead generation, make sure that they also get valuable information in exchange for their action. Offer them updates or even gifts.

A true desktop mobile web marketer recognizes the needs of a customer and always strives to adapt to it.

There is a huge potential to exploit the mobile market today. Create a highly effective mobile website by focusing on reducing clutter, simplifying things, and making it easier for visitors to find what they need. .

This content was first published here.

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