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See some practical examples on: https://blog.wishpond.com/post/84832700997/4-of-the-best-landing-pages-of-2014-and-why
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# 1: Use videos and images in context of use to explain your offer
# 2: Display images of happy people to make your page welcoming to visitors
# 3: Highlight the most important areas of your page
# 4: Design an obvious call-to-action (CTA) button
# 5: Clearly indicate your benefits or potential risk
# 6: Provide potential leads with only one action to take
# 7: Use bold headings to simplify potential leads
# 8: Create a short prospect entry form to avoid a high bounce rate. t) Marketing (t) Forms (t) CTA (t) White space
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