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You can read more about this session on the WPCampus 2017 website at https: /// 2017.wpcampus.org/schedule/interview-like-journalist-write-like-marketer/.

Description of the session:
Storytelling is at the heart of what we do. Often the success of our stories depends on our success as interviewers. Creating compelling and interesting articles and anecdotes means we have to pull out our shovels and dig deep. But asking the right questions is only part of it – getting sincere answers often comes only when the sources feel comfortable with us.

Marketers can borrow journalistic techniques to improve their storytelling. This session will cover everything from implementation to monitoring; Participants will learn to prepare for an interview, maximize time with sources, talk topics, organize notes and more. We are living on a day when the facts are scrutinized more than ever, so this session will also help combat false citation and errors – we will cover fact-checking techniques to ensure the accuracy of your stories and prevent these post-mortems. publications. "says" emails ".

Writers from all backgrounds and skill levels will find directions in this session. Although they are oriented towards written content, these techniques can also be applied to audio and video narration.

Donna Talarico

What is WPCampus?
WPCampus 2017 was the second annual conference in person for the WPCampus community, a gathering of web professionals, educators and people dedicated to the confluence of WordPress in higher education. The event was held from July 14 to 15 on the campus of Canisius College in Buffalo, New York. Learn more about the event on https://2017.wpcampus.org

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