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Tom Giannattasio is Director of Products and Design at InVision, and focuses on tooling design, he founded Macaw and previously designed tools for Apple and MIT. In this discussion, Tom shares with us a framework and a set of principles that he has established; he discusses how to create tools that compete in the marketplace; designing for "the state of flow", gives a lot of tips ux juicy; and explains how to establish design principles to align and guide the entire team.

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