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I discuss a key challenge with web development and software development. The biggest challenge is not the software itself but expectations that you can not satisfy immediately. There is a lot to do and things you want to do, but you can not do it immediately with software development.

One of the main challenges of software development is to create an audience before creating the software.

It's easy to get disappointing results when you develop software because every product and knowledge feature bleeds into the next feature.

How do you design the software? There are a few key elements to master software development and to tackle the main challenges of web development and software development:

1. Have someone who will give you a reality check with the development. Being a software creator is a fun and challenging feat, but you need someone to keep you inline and balanced.
2. Be ruthless with the idea. Try not to develop anything unless it is really necessary. Do not get carried away by different software projects. Keep it simple and small.
3. Keep moving forward and have a long-term perspective. Know that this will eventually happen.

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David Maslach is a professor of research in entrepreneurship, innovation and business strategy. I discuss topics such as behavioral science, strategy, innovation and entrepreneurship, and apply them to my new proofreading and editing platform. Topics include the sharing economy, altruism, investment in technology and limited rationality. My favorite videos are about incentives, setting goals and learning from failure to lead behaviors such as weight loss, stopping telemarketers, the creating new technologies and creating new movements.

r3ciprocity.com: proofreader and editing platform

A new platform where you can earn credits by editing other people's documents. Use these credits to modify your own work. If you do a good job, you can convert these credits into cash.

The purpose of the platform is to get people to "pay ahead" and help others by creating incentives for people to give back.

Discover www.r3ciprocity.com

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