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When you start designing a website, you want it to be superb, but at the same time, you want to ensure a good user experience. There is no good way to do it, but having a clear picture of the basics of web design will help you tremendously to succeed in this industry. Here are a few:

Know your purpose

The first step is to know why you are designing a website. Whether the site is for entertainment or transaction purposes, you should approach the design as a problem solver, rather than an artist displaying their creativity. Web design is more than aesthetics – it must serve its purpose and give users what they came for.

Effective visual communication

Good content organization is another fundamental element of website design and the key to effective communication with the visitor.
The most important information must first attract the attention of the user by making them the most visible among the other contents. Keep the text in smaller segments, rather than having long unappealing paragraphs. Set topics and subtopics logically. Clearly label your content so as not to confuse readers. Always stick to the point.

Easy navigation

Users should be able to smoothly navigate your website and know their way. Take your time to plan what your navigation bar will look like and where it will be placed. For large websites, first design information architecture – prepare the entire content carefully before designing a menu. Stay simple and consistent – this applies to all web design principles in general.

Decrease the loading time of the page

Poor page loading speed causes a bad user experience. According to research conducted by Akamai, users find that the optimal loading time is 2 seconds or less. After 3 seconds or more, they tend to leave the site. This is the reason why SEO ranks higher sites that have shorter load times.

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