Millennials are a mix of young and twenty-five-year-olds who are approaching life's strengths in productivity, income and spending, and any business that wants to be in five years must begin to take them
To connect to the millennial mindset, here are some simple but important considerations about marketing, design and the user experience:
Speak the Millennial language
When millennials visit a website, they are not impressed design or gimmicky language. They are looking for a more personal experience. This means that they are more interested in personal commitments as well as the development of real relationships with a brand. As a marketer, it takes more effort on your part to think more carefully about the content of your website and make it more authentic.
Show your customers that you understand them, or at least what you want. To do this, implement more user-generated content. This would help convince the Millennials that you are on the same page as the one they are on.
Facilitating Simple, Transparent Encounters
Millennials are technologically literate by default. The younger they are, the more likely they are to turn to their mobile devices instead of desktops or laptops. They have higher standards than you could imagine; being less indulgent when it comes to basic elements of design and an awkward, cluttered and defective user experience.
Despite what you might assume about having to feed this demographic group on a spoon, they are very handy and adopt self-made workflows, especially when you're in the business. it is online shopping and similar transactions. Make sure you have the resources available to be able to do things at their own pace, and on their own terms.
Of course, do it mobile
Research shows that 80% of millennials own a smartphone and spend the most of their time using their data plans to access the Internet more than ever before.
It's a thing to optimize your website for mobile devices and we will not argue against its importance. Nowadays, one expects a lot of spacing, fast graphics and simplified landing pages
Nearly one year third of Millennials use more than four mobile devices per day. It actually means having an iOS or Android app for your online store to make the experience more efficient for your benefit. And if you choose to have apps, videos, games, or other marketing strategies on your website, make sure that they are fully functional on a wide range of browsers and systems mobile operations.
Kiss Social Networks
30 percent of their time on social media on user-generated content, and it is not surprising that they are a very social generation. They are Frank on Facebook, engage on Twitter post on Snapchat and Instagram, and criticize on Yelp. Millennials express themselves on their opinions. As a buyer, you should adopt this feature.
Give your customers the option of sharing the content of your website . Place Like Like and Share buttons on your products, services, graphic and video content, and even your articles.
Millennials have a unique need to connect with others to make decisions about the purchase of things. User-generated content should be useful here, and the use of various platforms is to your advantage.
Instagram is especially popular among Millennials, allowing them to capture and document their experiences, repost them, and browse other users' experiences
Involving your customers in your marketing strategy, for example by encouraging them to publish reviews of video products, you will stand out from the competition.
Enable Self-Service Site
Millennials are so accustomed to technology that they have high standards and high expectations. As for customer service, they expect to see action-giving buttons on your site, as well as easy access via Twitter and apps. instant messaging.
What does this mean for your business? self-service is the norm, and the Millennials will initiate the conversation and seek to solve the problems by themselves, removing the middlemen. They just will not bother with the live chat on your website or sending an email to customer service, let alone wait in the queue. during a technical support call. They need their phones for data, not for real phone calls, for you.
Make sure to include lots of resources such as community discussion boards, a dedicated FAQ troubleshooting page and DIY Tutorials. Your users will prefer to solve their problems by themselves instead of depending on a customer service representative to fix the issues.
Design in relation to the millennial mentality
Use visually attractive graphical elements. The elements of your site or application must be clickable, allowing users to click, drag, hover, select, zoom, and manipulate to enhance your customers' experience.
Make online experience consistent and implement continuity. When your users reopen your website to start shopping again, they will feel like they have never left the store. This also applies to all devices because they expect their cart to be as they left it when they browse your store on another computer.
Personalized communication and personalized experience are what makes Millennials feel involved and controlled. Sending personalized thank you e-mails after buying a product from you is really meaningful to them.
Be careful with small details like these can make a huge difference in your success with this powerful group of people.
How is your balance sheet among the millennials, generation X and baby boomers? We would like to know, so leave a comment below.