Whether you use an e-commerce site or a standard online business page your goal will be to convert as many visitors into paying customers as possible. Conversion is the name of the game for any business, and this can happen anywhere on your website, from your home page to a product page, landing page or even your blog
CRO or Conversion Rate Optimization where your prospects turn into customers and work on streamlining the process. The more sales your website generates, the more sustainable and profitable your organization becomes.
The question is how to improve conversions in an era of competition where customers are more cynical than ever. The following conversion rate optimization trends for 2018 could help.
1. Create a personalized experience
The "one size fits all" approach to sales is a thing of the past. At a time when businesses are struggling to stand out in an increasingly saturated space, you can not afford to come up with a generic online experience. Fortunately, all you need to do to stand out is to know your customers. According to Accenture 65% of consumers are more likely to buy from a retailer who knows their history of buying. What's more, the same percentage feels more obligated to spend money when promotions are tailored to their interests.
Now that your customers have their pick from dozens of different brands, it's up to you to show them what makes your business different. A good price and a convincing product or service can be a good start, but 96% of marketers say today that personalization helps build stronger, more profitable customer relationships.
You can customize visitor experiences by segmenting customers according to their needs, as in the Mention.com landing page example below. On the other hand, you can use dynamic ads to serve personalized ads based on past purchases.
2. Help buyers get the answers they need
More options on the market allow customers today to choose the brand that best suits their interests. However, the larger the choice, the more complex the buyer's journey becomes. For this reason, many customers today will opt for an experience as simple and straightforward as possible.
The sooner you can show your customers why they should buy from you, and what they must do to exploit value you have to offer, the better their experience will be. Leaders want to be able to find the answers to their problems with very little hassle. For example, Pew Research states that 83% of US adults want answers to their questions about products or services, but they do not want to call anyone to discuss their query.
Make sure your customers have the information they need to make a quick purchase, that is, provide everything they need to know about your landing page. The simple and effective form on the Emprestimo Online landing page allows customers to choose the specific information they need on creditors, and to get instant answers with the click of the button. a button.
Customers today are more empowered and informed than ever before. They know that they have a world of information at their fingertips, and they are ready to use it to make sure they get the best deal. This means that if you want to convince someone to buy from you, you must prove that he can trust you to deliver an exceptional experience first.
Although you can always optimize your landing pages to include statements about your values or benefits, people are much more likely to trust other customer's opinions than the words of a brand. . This means that you need to generate social evidence in the form of testimonials and opinions that you can include on your website.
82% of adults in the modern market will read reviews and ratings from other customers before buying something online. The good news for businesses is that you can streamline their search by posting your best reviews on your landing pages, in the form of quotes, 5 star ratings and more. Some companies even have video reviews. The PipeDrive website highlights both customer quotes and links to other critical sites in order to turbo-charge its social proof score.
4. Use Video to Hang Customers and Explain Your Values
In 2018, video is more popular than ever. Over the years, this marketing tactic has gained prominence as a strategy to attract and captivate customers. Today, many companies are already using videos and animations to communicate the complexities of their brand story, explain their values, and develop stronger relationships with their potential customers.
appeal to people with different preferences, video is a quick and easy way to attract the attention of the viewer. After all, watching a video requires minimal input from your customer, so they are less likely to give up and click the back button when they can not understand what you have to offer.
The key to success with video is to make sure it's exciting, interesting and short. Beyond that, it's up to you to be as creative as you like. Brands have done everything from creating hand-drawn animations to behind-the-scenes videos of their companies. Whichever method is chosen, research shows that a video on your landing page can increase the conversion rate by 80% .
The Rosetta Stone Web site includes landing page videos, interactive demos for different customers, and more. Remember that your videos should not be limited to just one page of your website, they can spread across your entire online content portfolio.
5. Create a simple and efficient payment page
It has always been important to offer your customers a simple payment experience, but in a world where cyber-attacks are commonplace, a good payment process can make the difference. Chariot. In fact, studies have shown that most online merchants have an average dropout rate of 70% .
Although there are many reasons why a person might leave your website at the last moment, the promise of a better price elsewhere, a lack of optimization on the pages payment can be a common problem. It's worth noting that one of the main reasons why people give up a purchase when they view the payment page is that the "extra" costs like shipping and packing are too high.
If you can not do much of your shipping costs then you should make sure your customers know exactly what they will pay before they go to checkout. For example, if you have fixed shipping costs, display it next to the prices of your products. On the other hand, if you have a minimum charge for free shipping, post it as a banner on your product pages.
Amazon.com prints whether an item has free shipping or not on every product page, so you can judge whether you want to pay the extra or look for a different seller.
Are you ready for better conversions?
The online world has never been so competitive, with new companies joining the fray on an almost constant basis. The good news is that if you're ready to research and stay ahead of the trends, then you should have everything you need to beat the competition and win these very important conversions.