It is not surprising that the content of the image is a powerful and indispensable tool to make a website more attractive to your visitors. Not everyone knows how to use images to increase conversions, be it opt-ins, subscriptions, or sales.
Here are some tips that can boost your conversion rate using images
The mascots help define your marketing and branding themes. They give your visitors and customers a symbol to associate with your business.
These characters have a personality of their own, creating a strong image in their minds and subliminally creating emotional attachments for all who visit your site.
If you have a character idea but you do not have design chops, there are plenty of designers waiting for your news!
- 1 Give a human touch to your images
- 2 Think Outside the Box
- 3 High quality images are a must
- 4 Embed product images into your site's search window
- 5 Bringing Attention to Products [19659004ThiscanbeaccomplishedbyhavinganumberofarrowspointingtoyourproductbutmaybemoreintelligenttogettoitIfyouhaverealpeopleonyourphotosmakesurethattheyinteractwiththeproduct They could do a number of things with the product, by using it, by using it. eating or looking in his direction. The effect is subtle, but powerful. Try images that can be fully rotated
- 6 Show Validation
- 7 Use free images if necessary
- 8 Remember that it's about them, not you
Give a human touch to your images
re sell items for consumption or human use, consider showing the actual people who use them. Make sure you choose your models carefully, because compatibility with the product is essential to selling the image you are trying to convey.
Avoid using stock photos in this case; If your customers recognize the model, it could do more harm than good to your business.
Think Outside the Box
Realize that your customers want to see something out of the ordinary, that you have an imagination, or that you're just better than competition.
With regard to images, this could mean something to have rotating images to incorporate more interesting photographic techniques . ]
High quality images are a must
There are far too many websites that skimp on the quality with regards to the images that they use. Everyone has their reasons and apologies for not making an extra effort, but in the long run, its visitors must constantly zoom in or look at the screen to see the details.
Be sure to incorporate full size images
Embed product images into your site's search window
This not only improves the way your visitors view your site, but their also saves a lot of time. Research has shown that a good deal of online shoppers prefer to type the name of a product only to the extent that it should display image-based search results.
Bringing Attention to Products [19659004ThiscanbeaccomplishedbyhavinganumberofarrowspointingtoyourproductbutmaybemoreintelligenttogettoitIfyouhaverealpeopleonyourphotosmakesurethattheyinteractwiththeproduct
They could do a number of things with the product, by using it, by using it. eating or looking in his direction. The effect is subtle, but powerful.
Try images that can be fully rotated
As mentioned above, having rotating or rotating images can work to your advantage.
Products that are expensive, irregularly shaped or simply innovative in design or concept are best viewed from all angles, and if you are the only one to provide this feature, more power.
Offers alternative or more detailed views
This is crucial for elements that are not monochromatic and dull at the same time, which means that each element can benefit from multiple views. If you show a closed Swiss army knife on your website, it is likely that you will have trouble moving it.
View different features in action, different viewpoints, close-ups of some key features of the product. According to Salehoo the more you can tell your customers about the product that they are looking at – without saying it – can make the difference between making a sale or watching them leave.
Validation takes many forms, but it has a singular purpose: to make the buyer feel comfortable and encouraged to act  by having a celebrity endorser or a character Using a given product and actually enjoying the experience, you convince your visitors that the decision to buy is the right decision, and by far the best decision that They took all day.
Use free images if necessary
Sometimes you have no choice but to browse the Internet for stock photos. However, one thing about royalty free photos is that you have to be careful about choosing the right ones. Being careful requires being sure to apply good taste and judgment when making your decision.
Photo galleries are available to everyone, and this means that the photos you choose for your product may be used by a competitor, or by another eCommerce merchant for an entirely different product , or by a blogger for an article that has a completely different context for the image.
Remember that it's about them, not you
Choose images that resonate with your key customers to increase your conversion rate, and that means you have to put your ego aside . Think about what your customers want to see and what they would like to feel when they buy on your ecommerce site. Remember that they do not care about your needs – quite frankly, their goal is to meet theirs.
Keeping these tips in mind, what is your secret to making the most of the images on your website? Please let us know by leaving a comment below.