The popularity of podcasts has never been better. They’re fun to watch and a terrific way to promote your brand, sell your products, and make money through advertising. But, they do demand a significant amount of effort to make. Microphones, audio editing software, and podcast hosting are all required.
Starting a new podcast comes with a slew of difficulties. Not only will you have to overcome any fears you may have about recording your voice in front of thousands of people. But, you’ll also need to figure out how to distribute and promote your new content.
It’s easy to get hold of the first two, but your podcast will reach the next level with a good podcast hosting service. But, WP, the world’s most popular CMS, makes launching your new podcast a pleasure.
Several plugins are available to assist you in displaying your new podcast on your website. As a result, you may begin to spread your brand to a new audience while generating more revenue.
We’ll go through what podcasts are and why you might want to create one in this article. We’ll also discuss how to start a podcast with WordPress. Let’s get started.
Also Read :- 23 Best WordPress Plugins for Podcasters in 2021
- 1 Podcasting – What Is it and How does it Work?
- 2 Choosing a Topic and a Niche for Your Podcast
- 3 The Pros of Starting a Podcast
- 4 Start a Podcast on WordPress
- 5 Step 1: Decide on a concept and a format.
- 6 Step 2: Invest in Software and Equipment
- 7 Step 3: Make a First Episode Recording
- 8 Step 4: Use a podcast hosting service to upload the episode.
- 9 Podcast Hosting Service
- 10 Step 5: Publish the Podcast Episode to Your Site and Podcast Directories
- 11 How to Create a WordPress Podcast
- 12 Widget for Podcasts
- 13 WordPress Themes for Podcasting
- 14 Tusant
- 15 Nayma
- 16 Podcaster
- 17 Audonic
- 18 The Best WordPress Plugins for Podcast
- 19 Seriously Simple Podcasting
- 20 Podlove Podcast Publisher
- 21 PowerPress
- 22 Best Podcast Players in WordPress
- 23 Podcast Player
- 24 Smart Podcast Player
- 25 Where should you have your podcast directories feature?
- 26 Apple Podcasts
- 27 Spotify
- 28 Google Play and Google Podcasts
- 29 Stitcher
- 30 Podchaser
- 31 Castbox
- 32 Make Money With Your Podcast
- 33 Why Is It Important To Have A Podcast Website?
- 34 It’s where your shows reside.
- 35 There’s SEO value here.
- 36 Add value to your other businesses.
- 37 It’s tailored as per your brand’s image.
- 38 Make sure your content is accessible at all times.
- 39 How to Promote Your Podcast
- 40 With a Podcast and WordPress, Increase Visitor Engagement.
- 41 Use MailChimp to collect email subscribers for your podcast.
- 42 Add your WordPress email registration form.
- 43 Conclusion
Podcasting – What Is it and How does it Work?
A podcast is a collection of audio files that consumers can regularly subscribe to, download, and listen to.
To make your podcast operate, you’ll need an audio file and an RSS feed. Users can subscribe to these to stay up to date and download new episodes as they become available.
Many podcasters pick WordPress as their podcast website platform because it includes a built-in RSS feed system for blogs.
You may integrate your podcast website with popular podcasting apps like iTunes. This makes it easy for millions of people to listen to and subscribe to your content. This will be discussed later in the article.
Choosing a Topic and a Niche for Your Podcast
Podcasts are top-rated, and there are dozens of them available on a variety of themes. To compete, you must identify your specialty and choose the things you will discuss on your podcast.
You should also consider your target audience and what they would find more intriguing. This simple activity can help you figure out what you want to discuss in your podcast. Remember to write it down.
You can now focus on precise subjects. For example, if your podcast is about music, you can focus on a specific artist, genre, era, or area.
There may now be some popular podcasts that tackle similar issues. So you might be thinking about how you would be able to compete with them.
By being yourself, you can compete with the big players. Your podcast will feature your unique perspectives, style, and voice. As a result, your audience will have a fantastic experience, and many of them will listen.
Sticking to a well-planned content strategy will help you plan your podcast episodes. It will also help you get listeners by thinking about your specialty and narrowing down your topics.
The Pros of Starting a Podcast
There are many benefits to beginning a podcast. Whether you want to build your existing brand or are a first-time content creator, listening to a podcast allows other people to dig further into topics that interest them, and it may become a rewarding hobby.
Others discover ways to monetize their podcasts to turn them into a company. For example, you can sell memberships and content to businesses or partner with them on advertising deals. You might also use your podcast to boost sales if you sell products or services.
For branding, a podcast is an efficient way to engage with customers. With a podcast, it’s simple to sit down and speak to your target audience. This allows you to show off your brand’s personality while also encouraging listener trust and loyalty.
Of course, you’ll have the opportunity to reach out to new people. While some people prefer written content such as blog entries or movies, others prefer audio. People that commute for extended periods, for example, may not have time to read a blog. But, they can listen to a podcast while driving to and from work.
Start a Podcast on WordPress
It can be challenging to figure out how to start a podcast. New shows are released every week. But it understands how the intricate inner workings function requires some prior knowledge.
But, podcasting isn’t as difficult as it may appear. There are only five steps to turning a concept into a podcast, and we’ve got all the specifics right here.
Step 1: Decide on a concept and a format.
You can’t start a podcast if you have nothing to talk about, so first, decide on a topic. Consumers are interested in many topics. With music, news and information, entertainment, and celebrity perspectives attracting the most attention.
But, if you have no personal interest in the issue, avoid launching a podcast about the popular topics. Make a list of ideas on topics you’re enthusiastic about instead. After all, you’ll be discussing this topic for hours.
After you’ve decided on a topic, you’ll need to figure out which podcast format is best for delivering the information to listeners. The following are the main styles:
- An interview style is a question-and-answer approach, with the host bringing on a different guest each week.
- A solo format is one in which the host is the only one on the show and offers their expertise or personal story.
- When two or more hosts engage in a conversation on a topic, it is referred to as a co-hosted format.
- Using discussion starters or a question and answer style, a host moderates a larger group of guests. This is referred to as Panel format.
Will a solo monologue, an expert interview, or amusing interplay between two hosts keep listeners more engaged?
Begin by deciding which podcast format is appropriate for educating an audience about your topic.
The final step is to come up with a name for the podcast. Every podcaster’s procedure for selecting a title is unique. Others struggle to strike a balance between descriptive and funny.
Whatever option you choose. There are three crucial aspects to keep in mind while naming a podcast:
- Check to see whether the name has already been taken. Perform a Google search, look through podcast directories. Also, double-check that the website domain and social handles are available.
- SEO-friendly. Consider the keywords potential listeners may use while searching for information on your topic if you want your podcast to appear in search results.
- It’s best if you say it out loud. This is a critical step. Say your podcast’s name aloud a lot because you’ll be saying it thousands of times.
Some people prefer to come up with original names. Such as puns or play-on-words that allude to the show’s substance. Adding one’s name to the title is a usual initial move for hosts with a large audience. It should be easy to pronounce and should slide off your tongue.
Step 2: Invest in Software and Equipment
When the foundation of the podcast is solid, it’s time to consider how to record high-quality audio for a professional sound.
Specific equipment and software are required to do this.
A microphone and a pair of headphones are required regardless of the configuration. These can range from DIY home studios to sound-proofed recording booths.
There are many podcast microphones available. However, if you’re only getting started, we recommend starting with a less expensive choice. For example, the Audio Technica ATR2100 could be used.
It’s tolerant of bad recording conditions and doesn’t cost a fortune.
You can get away with pretty about anything for headphones. But many hosts prefer something with over-ear covers. Also, to capture a clear sound, each participant in a recording session should have their microphone and headphone setup.
You’ll need recording and editing software to capture and refine each episode after you’ve purchased the essential equipment.
Consider your recording requirements before making a decision. For example, will you, your guests, or your co-hosts all be in the same room for each recording session?
Or would you bring in guests or co-hosts from all over the world on a regular basis?
This is a crucial point since it determines whether you need local recording software or distant recording software.
Audacity: We recommend Audacity for local recordings. It’s free and contains all the fundamental features you’ll need to get started. It also doesn’t need a significant learning curve to master all the capabilities.
Zencastr: Zencastr is preferred for distant recordings. It records studio-quality remote recordings. Also, it allows you to record a separate track for each voice, which will help with editing.
After you’ve recorded a raw audio file, you’ll need to choose an editing program to polish and finish each episode.
Audacity is recommended for quicker workflows once again. If you use their software to record, you can immediately begin editing within the same interface. You may focus on polishing the final output instead of wasting time on unneeded extra procedures.
Step 3: Make a First Episode Recording
Sitting behind the mike for the first time can be frightening. But with a bit of planning and practice, you’ll find that recording your first episode isn’t so difficult after all.
Begin by preparing a script or outline of what you’ll discuss during the episode.
If you’re doing an interview, do some research on your subject and develop a list of questions. Then, make sure to share the list with the interviewee to prepare their talking points ahead of time.
Move on to practicing some mic techniques once the content of the episode has been finalized:
- For a steady sound, stay a 3-finger width away from the microphone.
- While recording, sit up straight or stand. Or whichever position allows you to speak for a few hours.
- Finally, run through the script to get a feel for the key elements and fine-tune your tone for each segment.
- While practicing, keep an eye on the volume meter to make sure your normal speaking voice isn’t going above 0dB or into the red section of the meter. This will result in distorted audio files. Hence, make sure the volume levels are adjusted before pressing the record button.
- Remember to unwind and enjoy yourself. It’s not like giving a speech; you can always re-record a podcast.
Step 4: Use a podcast hosting service to upload the episode.
It’s not a good idea to upload podcast files to a hosting provider. Because podcast episodes contain much information, they have large file sizes. Smaller text, images, and short video files are easily stored on a website hosting provider. But podcast episodes yield much larger file sizes. As a result, you run the danger of exceeding the service’s storage limits. This could result in hefty fees from the provider. Furthermore, online hosting services are unable to transfer large audio files.
When users listen to the podcast, they will have to wait for the player to load the episode and experience buffering. Lower bandwidth speeds result in a terrible listening experience. This will cost you your followers.
Instead, use an episode podcast hosting service optimized for storing and transferring big audio files. Then, simply submit the finished episode to your favorite service, along with the essential episode information such as its name, description, and metadata.
Podcast Hosting Service
A podcast hosting provider acts as a go-between for you and your listeners. When you add podcast episodes to your account, the service creates an RSS feed for you.
Using this RSS feed connection, you’ll connect your program to your website or podcast directories like Spotify. Then, when someone tries to listen to an episode, the platform sends a ping to your podcast hosting service. Then, it returns the audio file through RSS. Without this connection and RSS link, no podcasts would exist in the most basic sense.
Choose a hosting firm that offers a WP plugin if you’re podcasting using WordPress.
This integration simplifies the process. It allows hosts to post their episodes straight to WordPress rather than switching between platforms.
You can also create your RSS feed as an alternative. Advanced podcasters can use the XML coding language to make a regular RSS feed’s necessary tags and structure.
The RSS tutorial from Apple Podcasts breaks down the necessary components for your DIY feed. This allows it to be read right by any podcast directory. But, the RSS feed will be incorrect and unreachable in your WordPress website and podcast directories if you make one mistake. Because of the many potentials for error, we ask new podcasters to avoid using this method.
Step 5: Publish the Podcast Episode to Your Site and Podcast Directories
It’s simple to include episodes straight on your site after you’ve created a podcast using WP you know how to create a podcast page in wordpress. A part of your audience may listen from there. But it’s critical to syndicate each episode to the most prominent podcast directories, such as Spotify, Apple Podcasts, and Google Play.
Syndicating episodes entails distributing the content to various directories. This way, consumers can listen to it. To publish a podcast across all platforms. Register an account with each and submit the show’s RSS feed as the first step. Then, whenever a new episode is posted to the podcast hosting provider, it will distribute it to all the directories you’ve connected.
How to Create a WordPress Podcast
The most significant advantage of podcasting using WordPress is the time saved when starting a new show.
They are keeping up with a podcast that demands dedication. Veteran hosts are well aware of how efficient workflows can aid in the production of entertaining content. You’re maybe in it for the long run, so here’s a guide to creating a podcast using WordPress.
To get started, you’ll need to create a WordPress website. To do so, go to WordPress.org and follow the steps for downloading. The best part is that WordPress is a free tool. This allows you to construct a fully functional website without breaking the bank.
After you’ve completed the WordPress installation, you’ll need to choose a website hosting service and register a domain name.
1. Use a WordPress theme designed for podcasts.
Blogs and ecommerce companies pursue different goals. People select a WordPress theme that assists them in achieving their objectives. It’s the same with a podcast website.
Install a WordPress theme designed for podcasts to improve the listener’s experience. It should:
- put your media in the spotlight
- support audio and video files
- be mobile-friendly
After you’ve decided on the best theme, go to Appearances > Themes and select “Add New” and “Upload Theme.” Then, after installing the theme’s files, you may begin customizing your website.
2. Install a Podcast Plugin to your site.
You’ll need to install a podcast plugin to enjoy the benefits of podcasting with WP. And it should have two distinguishing characteristics:
- The plugin is linked to a podcast hosting service. Hence the audio files are saved in a safe and secure location without slowing down your website.
- The plugin allows you to manage your show from one central location. It lets you post episodes and check metrics from your WordPress dashboard.
As a bonus, many podcast plugins included configurable players.
Listeners can hear the content right from your site as new episodes are posted to WP and stored with the podcast hosting service. For a more finished look, several allow you to change the player’s backdrop colors and design.
3. Integrate the Plugin with your podcast hosting service.
It’s time to connect a podcast plugin to its associated podcast hosting provider after it’s been installed.
This link between the plugin and the hosting service must be created before you can publish a podcast to WP. Each plugin/service combination has its own set of integration instructions. So go to the corresponding setup documentation to get started.
What is the purpose of a podcast hosting service?
Having a website hosting provider and a podcast hosting service may appear excessive. But, having both is essential.
Using a dedicated podcast hosting solution relieves stress on your website host. This results in a faster, more stable site. As a result, your listeners will have a better streaming and download experience.
The RSS feed is connected to the WP dashboard after you share your podcast hosting service’s API key with WP during the installation process.
After you’ve established the link, you’ll be able to upload podcast content to WordPress’ dashboard in the future.
4. Using the Podcast Plugin, upload your episodes to WordPress.
When you’ve finished your podcast episode and are ready to share it with your audience, use the podcast plugin to upload it straight to your WordPress site because the procedure varies with every plugin. But, again, be sure to consult the documentation for the most up-to-date information.
The plugin will send information to the podcast hosting service as new content is published to WordPress. This allows the larger audio files to be stored. The information about the podcast should be updated in both the plugin and the hosting service’s interface so that it is consistent across both platforms.
The audio files are uploaded straight to WordPress. Hence, the plugin usually sends the updated information to the podcast hosting service rather than the other way around. Put another way, the plugin updates the host, but the host cannot update the plugin. This is a crucial point to keep in mind when you begin to manage your podcast on a long-term basis.
5. Use the WordPress Dashboard to manage your podcast.
You’ll be able to manage everything from WordPress’ dashboard as you continue to create new content and submit new episodes. When podcasting with WordPress, this is where the efficiency benefits shine.
There’s no need to switch between different platforms, repeat tasks, or manually publish your podcast to your website. Instead, everything is finished in a streamlined manner.
Many podcast plugins have in-depth analytics built into their interfaces, such as the number of listeners and device breakdowns. You may use these features to determine which episodes are performing well. Now you can continue to create content to keep your audience engaged.
It’s easy to see why podcasting with WordPress is so popular. WordPress provides a better approach to podcasts with its:
- streamlined workflows
- centralized management
- many configurable options
6. Using iTunes to Preview Your Podcast
Now that you’ve built up your WordPress podcast website. It’s time to submit it to iTunes and start gaining listeners.
You should check how your podcast will appear in iTunes before submitting it to iTunes. To do so, open iTunes and go to File » Subscribe to Podcast, then enter the URL for your feed. Your feed’s url will be as follows:
Remember to replace your domain name, for example.com When you enter the URL into iTunes, it will download and show the feed. If everything appears to be in order, you’re ready to upload your podcast to iTunes.
7. Using iTunes to submit your podcast
Before submitting your podcast to iTunes, you must first download and install the most recent version of iTunes on your computer. Then, in iTunes, go to the top right corner of the screen and click on the iTunes Store button.
iTunes now has access to the iTunes Store. To find the Podcasts Quick Links option, go to the Podcasts menu and scroll down a little. There is a link to Submit a Podcast there.
This will start the submission process for your podcast. To submit your podcast to the iTunes directory, you’ll need an Apple ID. iTunes will prompt you to sign in if you are not already logged in.
Widget for Podcasts
The Podcast Widget allows you to display information about your podcast. It also allows visitors to subscribe to it via iTunes. To include this widget, follow these steps:
- First, go to Widgets in My Site(s) Appearance.
- Choose the widget area where you wish this widget to appear.
- Next, add a Widget by clicking the Add a Widget button.
- To add it to your widget area, search for “Podcast” and click on it.
- Next, add a title to your widget and the iTunes Feed ID.
WordPress Themes for Podcasting
You might be eager to get started developing your site now that you’ve seen the advantages of podcasting with WP after you’ve completed the initial setup. Then, you can begin aligning the new website with your podcast’s identity.
WordPress provides many standard theme templates for changing the site’s look. Using these settings is entirely acceptable. But, we don’t advocate it because they weren’t created with podcasters in mind.
Instead, select a theme designed to showcase audio and video content. This lets your podcast take center stage.
We prefer themes that let:
- hosts create unique playlists
- create postings for individual episodes
- support many media types
Each is responsive, allowing your listeners to tune in on their preferred device. You can also tweak the colors and widgets to your liking.
The top podcast WordPress themes can set your site apart from the competition and help you expand your following.
Here are some WordPress podcasting themes that we suggest.
Also Read :- 12 Best WordPress Themes for Your 2021 Projects
Tusant, a sleek theme by SecondLine. It was created with podcasting, music, and video streaming in mind. It supports many audio sources, making it simple to integrate podcast episodes.
The theme supports an unlimited amount of entries. This allows you to build new pages for each episode, series, or blog post without fear of exceeding the limit. It also allows you complete control over the content layout. This helps you to present your podcast in the way you desire. Tusant also supports all the popular podcast WordPress plugins. Such as Seriously Simple Podcasting and PodLove.
Artisan Themes’ Nayma is a good WordPress theme. It lets you build each page with drag-and-drop components. The ease of designing new layouts without technical abilities is ideal for anyone new to website creation.
The theme features several header variations and is ecommerce ready. This makes it ideal for selling merchandise or things related to your podcast. Nayma is compatible with a wide range of podcast plugins. It also offers a wide range of module kinds, including galleries and video embeds.
Themestation’s podcaster went all-in on creating a bespoke theme for podcasters. First, customize the homepage to include embedded audio players and playlists. So visitors can listen to your most recent content right away.
Hosts may make a limitless number of new articles and manage various podcasts from one site. You can do this by giving unlimited episode archive pages and individual subscribe buttons. The theme is simple, adaptable, and responsive. It’s designed to work best with the podcast plugins Seriously Simple Podcasting and BluBrry PowerPress.
It provides extra plugin optimizations to help you create a website that supports your podcast. It can also manage events, social feeds, and blog articles.
The custom widgets work with various media kinds and let you add a featured cover image to audio posts. The theme has dark and light color schemes. It also has a mobile-first design for a more polished mobile experience.
The Best WordPress Plugins for Podcast
Your podcast’s home base is your WordPress website. But, you’ll need a podcast plugin to keep listeners up to date and manage your program.
Each of these options offers a few key features that are essential for podcast hosting on WP. The most crucial part is responsiveness. It means the player works and looks good on both desktop and mobile platforms.
When building a website, it’s easy to overlook the mobile experience. But, podcast listeners spent 42 % on their smartphones, according to Edison Research. So you’re missing out on a tremendous growth opportunity if your plugin doesn’t work on mobile devices.
To help you get started with your search for the finest WordPress podcast plugins, we’ve compiled a list of our top three recommendations and you can rest confident that they’re all set up to operate on any device.
Seriously Simple Podcasting
Castos’ Seriously Simple Podcasting is a flexible and straightforward podcast plugin. This plugin has a user-friendly design. It is ideal for beginners who want to publish their podcasts in minutes without leaving their WordPress dashboard.
Seriously Simple Podcasting, for experienced hosts, provides both audio and video files. In addition, it allows users to broadcast many podcasts from the same site, each with its RSS feed.
The plugin has many useful features, including configurable media players, playlist widgets, and detailed listener data.
Podlove Podcast Publisher
Podlove Podcast Publisher by Podlove is a podcast plugin with solid analytics. It can assist broadcasters in finding out which episodes get the most attention and on which platforms their listeners tune in.
The plugin also has a customizable template structure. It gives users complete discretion over how episodes are shown. This allows you to organize your content as you want it.
Podlove Podcast Publisher includes a built-in web player and separate subscription buttons. This lets listeners subscribe to your podcast from their favorite apps.
It has simple and advanced modes to suit the demands of every podcaster. It includes distribution across major podcast directories, such as Apple Podcasts, Google Play, Stitcher, and TuneIn. This is easy to submit and manage your program from a single location.
Advanced functionality such as podcasting is available. For example, users can select alternative episode titles in the SEO settings to boost podcast discovery on search engines, such as Google and the Apple Podcasts directory.
Basic analytics are included with PowerPress. It also offers the opportunity to upgrade to more powerful insights for $5/month.
Best Podcast Players in WordPress
When it comes to podcasting with WordPress, there are many different ways to promote a show. At the same time, we prefer the convenience of using a podcast hosting service with a built-in media player. However, we also recognize that this isn’t the only option.
Advanced programmers can create their podcast RSS feed and store the files on their server. This alternative solution takes a little longer to set up. But it gives you greater control over the data in the feed.
But, handcrafted RSS feeds are more prone to problems if you aren’t familiar with this coding language.
But, one minor error will render your podcast content unreachable on all directories and your site. For those getting started, dealing with a podcast hosting service to ensure your RSS feed is set up right is still recommended.
The most significant advantage of podcasting with WP is that listeners may discover your most recent content. But, to do so, episodes must be readily available on the site.
The next step for those who went the DIY route and have a functioning RSS feed is to feature the content on WordPress. Again, a dedicated podcast player comes in helpful in this situation.
We’ve chosen our top two picks for podcasters who want advanced features like a responsive player, share buttons, and search.
Podcast Player is a new WordPress plugin. It is gaining popularity among DIY podcasters. The primary features include:
- A responsive player that can be displayed only by entering the podcast’s RSS feed URL
- buttons that allow listeners to share the content with their network
- sort and filter tools for creating custom playlists
It’s simple to get started; all you have to do is paste the podcast’s feed URL into the widget area. This plugin meets the needs of every host with adjustable styles. These styles fit any WordPress site and have more advanced configuration capabilities.
Smart Podcast Player
Pat Flynn, the host of popular entrepreneurial podcasts, created Smart Podcast Player. Flynn wanted a player that would keep his listeners on his website. So he created his WordPress plugin to make podcasting easier.
It comes with a long number of features aimed to make each listener’s experience better. There are many player display options available, including:
- a Full Archive Player for binge-listening
- a Smart Track Player for highlighting select segments or episodes
Users will be able to play from whatever page they land on. Thanks to extra options to make the player stay at the top or bottom of a website.
Smart Podcast Player also claims to be the only plugin with an email subscription button. This allows you to build a newsletter list of interested listeners. But, these capabilities come at a cost, with monthly plans costing $12 or $8 if paid annually.
Where should you have your podcast directories feature?
Apple Podcasts and Spotify are likely to come to mind, but they aren’t the only options.
To expand an audience and attract new listeners. It’s a good idea to broadcast a podcast to all platforms, big and small.
But, the setup requirements for syndicating a podcast across the major directories are all the same. So, to help you get started. We’ve selected the six most important venues for promoting your podcast. We also selected a few lesser-known directories that are useful.
It had surpassed 50 billion episode downloads and streams as of March 2018! That’s a 7x increase in consumption in only four years, from 7 billion total streams in 2014.
Start by submitting your program to Apple Podcasts if you want to get in on the action.
The application procedure is simple. Also, the podcasts are usually approved within a few business days.
Create an iTunes Connect account first, then add the podcast’s RSS feed URL for validation.
To make sure everything is perfect, double-check the information. Including the show’s title, featured categories, and episode list, before hitting submit. It will send an email with a link to the show’s listing after 24-48 hours. Then, direct listeners to your podcast’s Apple Podcasts are listing using the approved link. So they can subscribe right on the platform.
Spotify has risen to second place as the most popular podcast streaming platform. With the majority of 12-24 year-olds listening to it in the last month.
They are demonstrating their commitment and interest in the growth of the podcasting sector with their recent acquisition of Anchor.fm.
Getting your podcast on Spotify is identical to getting it on Apple Podcasts. You’ll need to create an account first, then add your podcast’s RSS feed.
In a few business days, the Spotify staff will validate your account and approve the show.
Google Play and Google Podcasts
These are the streaming platforms of choice for Android users. So what exactly is the distinction between the two?
It was launched in 2016 to integrate with its Google Assistant product. This shows that they believe people will want to listen to podcasts through voice assistant technology. In addition, shows published on Google Podcasts also appear in Google’s search results. This provides a strong possibility for discovery as potential listeners explore for information on your topic.
In brief, podcast content is available on both Google Play and Google Podcasts. Hence, it’s critical to submit your show to both. You’ll need a Google account again, starting with Google Play.
You can use your Gmail account to add podcasts to their site if you already have one. After that, upload your RSS feed, confirm that you own the content, and wait five business days for it to be approved.
For Google Podcasts, the procedure is a bit different. The tool works to index every podcast if it detects a legitimate RSS feed on a website.
To begin, go to Google Podcast Publisher Tools. Here see if Google’s bots have already discovered the show.
If you get the notice, “This RSS feed is not currently indexed by Google Podcasts.” Now, double-check that your WordPress site complies with their requirements.
You’re good to go if Google Podcasts already recognizes your show.
Stitcher is a free streaming app. It focuses on spoken audio content and is accessible on Apple and Android devices. Unfortunately, only radio and podcast content is available on the site. This makes it best for passionate listeners looking to find new programs.
It has over 100,000 podcasts and works with over 50 car models. This allows users to listen to episodes while commuting.
The submission process on Stitcher is simple; there are only three steps to get started. First, create an account, then add your RSS feed URL and wait for the approval.
Hosts can also submit several episodes under a single Content Provider account. This makes it simple to offer a large number of podcasts at once.
Podchaser is an extensive podcast database that includes comprehensive search and list features. Users may find, share, and track their favorite podcasts and episodes with them. Users can discover new podcasts with the help of:
- Filtering by number of episodes
- most recent publish date
- trending shows
The website just launched a customized Feed feature. It recommends new podcasts to listen to depending on a user’s listening preferences. So creating a listing on Podchaser is a no-brainer with so many ways for people to find your podcast.
It doesn’t get any easier than this when it comes to submission. All you have to do is go to their “Add Podcast” page and paste your RSS feed URL or Apple Podcasts ID. The Podchaser staff will verify the information, and the show will be added to the site.
Castbox, a free streaming app with 20 million users, is available on:
- voice assistant technology
- desktop platforms
It allows listeners to listen to podcasts from anywhere.
Castbox is a one-of-a-kind podcast directory in that it provides both hosting and streaming capabilities. Enter your RSS feed and email address to create an account, then wait for the listing to be approved.
Make Money With Your Podcast
Podcasts can help you boost your income. You can also arrange sponsorship partnerships with businesses that are comparable to yours. The majority of podcasters acknowledge their sponsors at the start of each episode. To finance your efforts, consider having short advertisement slots. Or, try asking your listeners for tiny donations. You might also make use of affiliate marketing by recommending third-party products.
Why Is It Important To Have A Podcast Website?
If you’re new to podcasting, you might be wondering why you need a website for your podcast. Here are four compelling reasons you should devote time and effort to developing a separate website for your show. After all, podcasting is an audio-first medium. So you might assume that having a website for your podcast is unnecessary. But, this is not the case.
It’s where your shows reside.
Podcasts do not store on Apple Podcasts or Spotify databases. If you have a call to action or CTA in your podcast episodes, it should always bring visitors back to your podcast website.
Let’s face it; things change throughout time. Platforms that are currently popular will become obsolete in a few years. It’s a risky decision to build your podcasting business on someone else’s platform. No one can take away your podcast’s website, and no one can change the rules or limit what you can do.
It’s better to devote more time and resources to developing a platform that allows you to change the completely:
- site behavior
This is where a Content Management System like WordPress excels. It allows you to develop a website while maintaining complete control.
There’s SEO value here.
Splitting your podcast website into its own domain will negatively influence the rankings of that material alongside your main website. Instead, create a central website where users can view all the episodes and select the one they want to listen to.
Having all your content in one location tells Google and other search engines that your site is the best place to learn about a specific subject. The key to ranking well is to gather as much information, links, and social proof as possible around your site’s content.
Don’t forget about transcriptions and show notes when uploading each episode to your podcast’s website. These text-based features help search engines figure out what the episode is all about. When a user types in a keyword related to your topic, that episode will appear. As a result, they are answering their inquiry.
Add value to your other businesses.
If you already have a website for your brand, business, or group, it’s a no-brainer to integrate your podcast into it.
This makes your publishing operations easier as you won’t have to leave your content management platform. It will also save you time.
But, allowing people to listen to your written content and your podcast will enhance the amount of time they spend on your website.
Great podcasters have shows that complement their existing business or organization. They do an excellent job of tying the two together. Links from your podcast material to other areas of your brand should be included. Also, your website should reference your podcast as much as possible.
It’s tailored as per your brand’s image.
Even with an audio-only medium like podcasting. Having a great-looking website for your listeners to visit never hurts. Something well-designed considers the aims of the listener and is easy to navigate for first-time visitors. Such as a site that can instill trust in your audience. They will believe that your website is authoritative and that it is a source of high-quality content. Also, they will subscribe to your podcast as a result.
After all, isn’t that the fundamental goal? More subscribers mean more listeners, which means a more engaged audience.
Make sure your content is accessible at all times.
A long-time content creator will tell you about getting Google penalties or gaining a large following on the next extensive social network. But only for those platforms to change the rules without warning.
Then, all of a sudden, you’re left wondering where your audience has gone and what your show’s future holds.
Podcasting is a unique medium. Here your audience doesn’t listen to your podcast through directories like Apple Podcasts. Instead, they subscribe to your podcast RSS feed directly.
Allowing users to subscribe to your podcast straight on your website ensures that they will always access the content. For example, suppose Apple were to shut down its podcasting platform tomorrow. You would still have all the listeners who have subscribed to your program.
This is the ultimate platform-proofing of your show. It gives you complete control over your content and the ability to be distributed to your audience.
How to Promote Your Podcast
Establishing a podcast, like growing your website, social media presence, or anything else on the internet will be a challenge. You’ll have to promote your podcast to the rest of the globe.
Consider the following suggestions:
- Use social media networks like Facebook and Twitter to promote your podcast.
- Check to see if your podcast is available on all the major podcasting platforms.
- Improve your website’s SEO by including blog content.
- Create an email subscription form to notify visitors when new podcasts are available.
- Make an effort to appear on other podcasts to promote your own.
In actuality, there are a variety of online methods for promoting your podcast. But the most important thing to remember is to be patient. It can take months even to attract a handful of committed listeners. So be prepared to fight an uphill struggle.
With a Podcast and WordPress, Increase Visitor Engagement.
Using WordPress to create a podcast opens up a whole new world of possibilities for your website. This allows you to go beyond text-based content and engage your audience in new ways. For example, suppose you create a weekly show to go along with your website. It has the potential to increase traffic and brand recognition.
It might also assist you in increasing the money generated by your website if you can reach a large enough audience with your podcast. In addition, you’ll discover that marketers enjoy the format. For you, this translates into money.
Use MailChimp to collect email subscribers for your podcast.
Don’t pass up the opportunity to convert one-time listeners into long-term subscribers. Getting inside your listeners’ inboxes and podcast apps is a terrific method to keep them up to date on:
- new episodes
- what you’re up to
- keep them interested in the podcast in the long run
Using MailChimp and the MailChimp for WordPress plugin will let you gather email subscribers. It does this by adding an email subscription box to your podcast page.
This is a significant advantage of managing your own podcast hosting.
If you don’t already have one, create a free MailChimp account. You can have up to 2,000 subscribers with the free account, which is enough to get started with.
Next, install the MailChimp for WordPress plugin on your site. This can be done by going to Plugins Add New in your WordPress Dashboard. Here search for “MailChimp for WordPress plugin.” Then click Activate after clicking Install Now.
This plugin must be used in combination with MailChimp. First, go to MailChimp for WP MailChimp in the dashboard and click Get your API key here. Then, return to MailChimp for WP MailChimp and copy your API key from MailChimp.
Copy the key and paste it into the API Key box before clicking Save Changes.
To begin collecting email subscribers. First, you’ll need to connect MailChimp and create a new list. Then, go to Lists Create List Create List in MailChimp and fill up the details.
Add your WordPress email registration form.
Create a sign-up form for your website next. Go to MailChimp for WP Form in your WordPress Dashboard. Give your form a title, pick the MailChimp list you want subscribers to be added, and then click Add new form.
For your form, the plugin will generate a shortcode. To make it easy for listeners to subscribe to future episodes. Click Get shortcode, copy the shortcode, and put it on your podcast library page.
In no time, you’ll have a large number of podcast subscribers. But, you must now provide fresh episodes to your subscribers by email. By connecting your podcast RSS feed to Mailchimp, you can automate this process.
Podcasts may help you go far, which is why you should include them in your marketing strategy. Many people prefer to listen to information than read it. Now, this is your time to show your knowledge and explain what your company is all about. You don’t even need extended episodes to spark the interest of both current and future customers.
If you’re wondering whether WP is suitable for podcasting, the answer is an emphatic yes! WordPress makes it simple to establish a podcast and launch your career as a podcaster.
Maybe it’s time to grasp the enormous potential of podcasting and how beneficial it can be to your company’s growth. We hope this post was helpful in getting you started with WordPress podcasting.