While the sound of being able to create your own business from the comfort of your own home has certain appeal to it, anyone who has done it before will happily tell you that the process is demanding, and requires precise focus to make it a feasible venture. Even those who wish to convert from a physical store to a digital one, even those will need to learn more about the practical design aspects of designing an online store that follows the latest trends, design standards, and to some extent — psychological factors. eCommerce is serious business!

The last couple of years in eCommerce has shown us that anything, literally, can be turned into a business idea, and eventually a sustainable business that generates revenue. Steve Olenksi recaps a little bit of history of eCommerce, and looks back at two different business concepts and how they have helped shape and set in stone certain aspects of eCommerce for casuals, and for those who are in for the long-term. Hundreds of billions of dollars are being spent by Americans alone in online sales each year, the global market data would easily be up to ten times that (including China region), do you feel prepared to tap into this potential?

ecommerce trends 2016

One of the most recently inspiring stories I read in eCommerce comes from Richard Lazazzera — a mentor for tens of thousands of aspiring entrepreneurs; as well as a big part of the Shopify Growth team — who tells a story in this post, depicting the process of taking an idea — like selling Matcha Tea — and executing it into a fully profitable business within just a couple of days. The success of the story was $922 in revenue in just 3 days, but taking out the costs of the actual setup of the business ($866) left the total revenue at $56. But, at this point the dropshipping business is fully functional and any other money that comes in (apart from the product costs) goes straight into the profit box!

eCommerce website designs require careful thinking and analysis process to come to terms with what your desired end result is for your landing pages, for your product pages, your contact and shopping cart pages, each page carries its own weight in this marketing, and the team at Weebly share with us some strong points on what it takes to design an eCommerce website that will attract customers naturally. Our treat to you is going to be an insightful look at nearly 30 unique and outstanding eCommerce websites templates that have been built thanks to the Bootstrap framework. Each design has been carefully decided on to guarantee unique choices and the best design versatility.

 

Explore 2.5 Million Digital Assets including 600+ Bootstrap Templates

2M+ items from the worlds largest marketplace for HTML5 Templates, Themes & Design Assets. Whether that’s what you need, or you’re just after a few Stock Photos – all of it can be found here at Envato Market.

fashe

Fashe is our one of the most popular ecommerce website templates. It was downloaded over 10,000 in the first week we launched it and that is just the beginning. It is by far the most advanced and professional ecommerce templates that you can download and use for free.

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Essence

Essence Free Template

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Amado

Amado Free Template

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sublime free template

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Listashop

listashop free template

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Footwear

footwear free template

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Coza StoreCoza store free template

Coza Store is a marvelous and advanced free eCommerce website template with superb features. You can have a clean and minimal online store selling apparel and accessories set up quickly. Coza Store is, after all, easy to use and simple to customize. On top of that, you only need to click the download button and it is all yours. From then on, the fun begins and soon after, you can have the item selling machine live and taking fresh orders.

The full screen slider announces new product drops or promotes special offers and creates a strong first impression. Moreover, the sticky navigation follows shoppers and allows them to quickly jump back and forth, finding the product in an instant. Coza Store also has a quick view feature, contact form, Google Maps, back to top button and widget-rich footer section.

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Shapely (WordPress)

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Tyche is a WordPress theme focused on the shopping and selling world. It comes with a live demo and a highly responsive design. You will get it completely free and documented! Tyche has WooCommerce integration and offers many particular features. It has shopping carts, location services, free shipping systems and login accounts. You will get a very simple and basic menu to fill on the most important aspects. A search bar and flexible diving sections for products posts is also available. Tyche lets you arrange your offers according to many categories and conveniences. Use this Colorlib creation and see its magic for yourself! Set your online business with Tyche! Download  Demo

Wish

Wish Free Template

Bootstrap, HTML5, and CSS3 are doing so much good for the web right now. To be able to produce such a premium template such as Wish using just those three technologies is truly amazing. Wish’s unique slider functions, interactive sidebars and dynamic product pages will make this template a great choice for brand stores who are into clothing, and accessories. A well tailored colour scheme means that the eyes will always fall back on the products, rather than external elements. Product pages feature an elegant slider gallery for displaying as many images as necessary to explain your product in full-detail. A tab widget allows to talk more about the product, its specifications as well as display the latest reviews. The sidebar features a full site menu, and a section for discovering new product tags. Download  Demo

ColoShop is the most popular free Bootstrap eCommerce website template ever created. It has been downloaded over hundred thousand times and based on it has created loads of websites. You can’t go wrong by choosing this amazing ecommerce template for your fashion, apparel, shoes, jewelry, gadgets or any other store.

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Onetech

Onetech free template


If you are building a tech and electronics web store, you should definitely check out Onetech. This free Bootstrap eCommerce website template is loaded with amazing characteristics for a top-notch e-store. The web design is clean and straightforward with a light selection of colors. The site canvas is responsive, mobile friendly, cross-browser compatible and effortless to use.

The home page of Onetech template provides all the necessary. From handy menu and practical search bar to weekly deals, new arrivals, product slider and best sellers. Onetech also has a slider dedicated to brands your online shop carries, newsletter subscription and social media icons. Of course, there is also the blog section to bring your eCommerce page to the entirely new level. You can launch your online business as of today.

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Karl

Karl free template


If you are in the fashion business or even if you are only a fan who would like to start selling clothes, Karl helps you realize your idea. This free online fashion store template gives you loads of unique features that make you stand out. Not only stand out but create a useful and easy to manage website. Bring your idea for an online project to reality and kick things off with Karl.

Due to the use of Bootstrap Framework and all the new-age technologies, Karl is the site skin full of amazingness. From the features to performance, all is in the perfect order for a memorable shopping experience. Exactly what you want to create for your visitors and have them return for more of your trendy garments.

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Store

Store free template


Store is a versatile and powerful free eCommerce website template with a strong focus on the fashion industry. However, this does not mean you cannot use the template for other types of web stores. As a matter of fact, we challenge you to create online shops of whatever niche you fancy with Store and share it in the comments section below. You will soon notice how comfy it is working with Store template.

Contemporary, clean and minimal design for your clients to complete orders struggle-free, that’s what Store offers. Bear in mind, there is still loads more you get once you unbox Store and see what’s in the package. Parallax effect, testimonials, newsletter, blog and special sale section, these are a fracture of a total bundle of features you Store treats you to.

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Electro


Electro template fully sorts out online stores selling gadgets and other electronic products. You will be amazed by how much you can accomplish even with a free tool. But Electro and all other free Bootstrap eCommerce website templates are no average free templates. All the items you see in this collection come super close to the premium ones. There might be some small regulations that you need to follow, other than that, modify and alter the preferred tool the way you like it.

Electro is a neat and stylish instrument with which you speed up the building process of your online shop. But even if you take a shortcut, that does not mean you might not appear as professional as others do. That is wrong thinking. Electro gives you the looks to wow everyone visiting your eCommerce website.

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Persuit

Persuit free template


Persuit is a free eCommerce template which provides the foundation for almost any type of online shop. The simplistic look of Persuit easily adapts to any niche and any industry without the need to modifying it much. Just change the content and that could pretty much be it. Seriously, it is as easy as it sounds. And performing these types of edits and tweaks will also be noncomplex and unchallenging.

What is super cool about Persuit template is the six home page variations it comes built with. You can choose between carousel, full-width, parallax and boxed version. Other inner pages for a complete shopping experience and ordering process are included in the Persuit kit, too.

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E-Shop is yet another outstanding free eCommerce website template made by Colorlib. It follows all the latest trends, practices the newest technologies and guarantees first-class user experience. Once you see it live in action (check the preview), you will instantly know what all this means. It means that you are looking at a powerful but free canvas for the grand web store you intend to construct. Save yourself time, effort and money and pick E-Shop template now.

Sliders, deals of the day, newsletter widget, mega menu, the list of qualities goes through the roof. It is all in the name of your convenience, to produce the demanded online store as fast as possible. With E-Shop, you can achieve that without breaking a single drop of sweat.

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Mattress A Ecommerce Category Flat Bootstarp Resposive Website Template Home w3layouts

Furniture and home decorations are just the very tip of the iceberg of the kind of industries that we find products within on daily basis. It makes sense that many of the eCommerce templates on our list are going to feature specific themes for specific kind of items. And the Mattress template is perhaps the one that makes that statement very loud and clear. This will be a template you will want to use to promote your bedding, cushion, and other bedroom items with. Mattress has been built to feature a minimalistic approach towards product pages, which allows for webmasters (store owners) to utilize the page space for explaining products in more detail, with pictures and descriptions. Built with Bootstrap and FLAT design standard on top of CSS3 and HTML5 technology.

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Watches an E Commerce online Shopping Category Flat Bootstrap Responsive Website Template Home w3layouts

Watches are one of those things that majority of the time require a physical interaction between the watch and the potential owner. Not because we don’t trust the quality, but because we want to ensure that the watch looks good on our hands. It should go together with our personality, and in order for an eCommerce store to provide that experience it must have a pretty good template. It needs to outline the most important aspects of the watch through descriptions, and visual content like photo and video. The Watches template will help both small and large watch selling companies to promote their products. It ensures a steady flow of sales thanks to the elegant combination of colors, fonts, and website elements that help to promote the essence of the watches that are being sold.

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Swim Wear a E Commerce online Shopping Category Flat Bootstrap Responsive Website Template Home w3layouts

The swimming season is always open somewhere. Starting a swimming equipment store might actually turn out to be a very viable idea. Swim Wear is a Bootstrap template for businesses and brands that market themselves in the swimming accessories markets. List products in a simple product listing page and talk more about them in concise product detail pages. They let you insert photos, specifications of the product, size availability, pricing, and also the latest customer reviews. Template’s footer is for listing your most consistent website links and also for displaying your social media availability.

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N Air a E commerce category Flat Bootstrap Responsive Website Template Home w3layouts

N-Air is an outstanding template for brands and businesses who want to promote their shoe products. The front-page has been carefully crafted to help brands promote their most outstanding product in a very visionary and futuristic way, much like brands the likes of Nike, Reebok and Adidas would do. Though the menu uncovers a much deeper side of the template with product listing pages and product sales pages. Each sales page features a slider that can be used to zoom-in over the photos you have uploaded to understand more about the product features and looks. The zoom-in feature appears every time a customer rolls over one of your product photos, a neat feature to have!

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Lighting A Ecommerce Category Flat Bootstarp Resposive Website Template Home w3layouts

Lighting is one of those things that requires a careful selection, based on the way your existing space already looks. Simple light bulbs, chandeliers and other light holders are all equipped with a hint of personality, and in order for an online store to provide a great browsing experience, the template itself should feel like it has personality and charm, and without question the Lighting eCommerce template does! Product pages are kept to a bare minimum of features to allow outline the products most important aspects, as well as to focus on showcasing what the product looks like in different physical situations. Great and detailed product descriptions are known to be drivers of sales.

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Luxury Watches A Ecommerce Category Flat Bootstrap Resposive Website Template Home w3layouts

An online store selling luxury items better have a luxury look, and of course the Luxury Watches template is powered by a luxurious execution of modern web design. The minimalist black on white look inspires the emotion of ‘buying’ straight away, and there are no technical difficulties during the process of finding the product to clicking the purchase button that one should think this template is not for them. Upon closer inspection, it will become very clear that Luxury Watches will also work seamlessly with eCommerce stores that wish to sell jewellry and other expensive and luxurious items. We were also quite pleased to learn that in this particular template there’s a fully styled Bootstrap blog available too!

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Nuevo Shop a Ecommerce Online Shopping Flat Bootstarp Resposive Website Template Home w3layouts

Specific field templates aside, Nuevo Shop will compliment the inventory of any small or big brand out there selling clothing like shoes, shirts and everyday items, accessories like watches and glasses, as well as anything else that might fall under those categories. The front-page has been styled in a way where you can quickly and easily point out to the category listings that feature products on sale, most trending products, or products of your own choice that you wish to sell as quickly as possible. The very light green combination of colors help to inspire calmness in customers who are serious about making a purchase. A slider between the footer and the end of the structural page elements can be used to display the kind of brand products you are working with. This template will also work great for individuals who are into drop shipping business.

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Fashion Mania A Ecommerce Category Flat Bootstarp Resposive Website Template Home w3layouts

Fashion stores are always on top of things when it comes to making sure that their own fashion store actually uses the latest fashion standards in displaying and promoting products. The template will provide such an experience by using creative fonts and light color choices that put the emphasis on the product itself. Fashion Mania (like every single other template in our roundup) is optimized for mobile browsing experience, with each page featuring a Google Maps integration to help customers find your store’s location also in the physical world.

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Luxury Furnish an E Commerce online Shopping Category Flat Bootstarp responsive Website Template Home w3layouts

We started off our list with a template that’s a good fit for bedding furniture and items. We now arrive at a template that’s more luxurious and meant for businesses that sell the high-end items and need a high-quality website template to outline that premium quality. Starting off with a huge first page that can be modified with a custom background photo, we move on to very stylish product pages that help to display your luxurious products with bright and appealing appearance. Product pages themselves still feature the main background image on top (which adds to the overall experience of viewing products), but also adds other elements for discussing products specifications and details, and also for showcasing related products to perhaps cash in some extra sales.

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I wear A Ecommerce Category Flat Bootstarp Resposive Website Template Home w3layouts

For selling a simple item such as glasses, sunglasses and their accessories, the I-Wear template might actually be the most sophisticated! This interactive and highly dynamic Bootstrap eCommerce template will help brands to market and sell their eyewear related products in professional and appealing manner. We are definitely seeing the potential for this template to work on many other products. It’s going to be easy to customize and change it up thanks to the simple to follow HTML5 and CSS3 codebase. Actual product pages allow to list product information, reviews, product tags, as well as things like related products and best selling products for maximum product exposure.

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Wedding Store A Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

Weddings are very special occasions. Although much of wedding shopping still happens in the physical world, the inventory is slowly shifting over to the eCommerce world due to more availability and less hassle of moving items. Moreover, the pricing seems to be slightly better with online purchases, too. The Wedding Store template does look like a planned wedding itself. There’s everything a wedding shopper would need, beauty, simplicity, color and contrast. Whereas sellers will find it easy to talk about products and their features, as well as to maintain general business activities through solid header and footer menus.

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eShopper

eShopper has accumulated a whopping 100,000+ downloads in less than two years. It clearly indicates its success and maturity in the market of eCommerce templates that actually help business owners to sell products, rather than just to showcase them. Built with Bootstrap, the eShopper template features 10+ pre-made and ready to go page templates, a beautiful slider for helping you to display your most beautiful products in effective manner, pages for product listings and details, very simple (yet beautiful) product checkout page template, two separate templates for having a blog (single page) and also for listing your blog posts. Your customers will not only enjoy the great looking style of the website, but also the simple contact form widget (utilizing AJAX technology) that will help you stay on top of the latest customer questions and feedback.

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Obaju e commerce template

Complex product category sites need a complex design, and Obaju offers just that! Upon inspecting and playing with the design some more, we were also able to find that this template might even work for sites that are selling online items. It can work with services, gaming related products, amongst other such items. Obaju’s main area of focus, however, is to serve stores and brands that wish to sell clothing related items. With the interactive use of jQuery and HTML5 the web pages flow together in smooth fashion. Just like the website looks on desktop, it continues to shine brightly on mobile and tablet devices as well. A very trendy and beautiful choice of elements attracts a crowd of youthful shoppers!

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Universal All In 1 Template

Universal means that it has many uses. The Universal template certainly has a good set of uses attached to it! This theme includes 45 HTML pages so you should have everything you need to start developing new business, portfolio or ecommerce website. Along with the 45 pages you will get also 11 pages showcasing Bootstrap elements and possible template modifications. This theme has been heavily modified and optimized to include jQuery and JavaScript plugins such as Owl Carousel, Counter Up, Waypoints, scrollTo, GMaps, and Modernizr. Good codebase and in-built SEO standards are what make the Universal template the number one choice for over 5,000+ webmasters already.

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mPurpose

mPurpose may not look like an eCommerce template from the first time you look at it, but the shop is there. Just by doing a few simple modifications, this template can be turned into an eCommerce powerhouse. It applies to freelancers and online businesses who wish to sell digital products and services. It does it without the compromise of having to use a feature heavy template. mPurpose provides an elegant solution to selling a handful of products and giving them real unconditional attention to help attract customers, and sales.

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Pendent Store a Ecommerce Online Shopping Category Flat Bootstrap Responsive Website Template About w3layouts

Selling jewelry on sites like Etsy can have its rewards. But to really bring out the personality of your own products, it’s best to opt for opening up your own business website. The Pendent Store template is certainly appealing to those who wish to sell pendants. But this template will stretch so much more further than just pendents. Whether you’re looking to sell jewelry like rings, earrings and necklaces, Pendent Store has you covered. It has something to offer to anyone working within the jewelry industry, a business, an individual or a brand. The use of sliders and large photo spaces will for sure make this template a good choice when it comes to personalizing your products in a way that better reflects their infusion of your own vision and personality.

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Shape an E Commerce online Shopping Category Flat Bootstrap Responsive Website Template Home w3layouts

We didn’t really see that many FLAT styled templates on our way to the bottom of the roundup, but here we are encountering Shape — a beautiful HTML5 & CSS3 Bootstrap eCommerce template for brands (or businesses and individuals) who work within the fitness industry. Shape uses a very similar design concept that one of our themes on our list already used — Fashion Mania. Shape is more focused on stronger color choices, and more broad fonts to help promote the kind of gym products that will make customers return for more. This also goes to show how easy it is to modify these templates to better fit our needs for each individual website project.

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Free Style A Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

Buying shoes online always comes with its risks. In order to help customers make a good purchase, it’s essential to provide a solid browsing experience. The kind where the customer can really feel their shoes before they actually get them. Needless to say, that it’s important to have concise content elements for displaying descriptions and other important notes; all of which the Free Style template posses. The demo page itself shows that Free Style can be used for selling both kids shoes and shoes for grown ups and more mature people. Free Style product pages make it easy to select a good color for your shoes, to select the right size, and if necessary — to change the brand real quick.

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New Store A Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

New Store is a multi product template that will work great with cross-browser and cross-device technology. It gives you a peace of mind when it comes to capturing the sales of mobile customers. This simplistic yet concise design approach gives you all the necessary tools to promote variety of products without the need to do much maintenance or other overlooking of the site. Just plug up the template, get your products in and watch the sales roll in. SEO features exist but we recommend double checking. There’s a ready to go blog template that can be used to push out content right away.

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Furnyish Store a Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

Furnyish is a lovely choice for furniture stores which specialize in modern, luxurious as well as old-school type of furniture. It is best for the type of items which need a tad extra space on the website. The Furnyish template just makes it super easy and simple to explain what your products are about, as well as to give them a good rundown through visual content like good pictures. In this particular case, the Furnyish template has been setup to feature ALL home appliances and furniture items, proving to potential template users that this template has what it takes to unload a huge list of inventory and still manage to look good.

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Amberegul A Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

Amberegul’s a professional eCommerce template that will compliment online stores (brands, etc,.) looking to sell items in the form of fashion specific clothing, accessories amongst other similar items. The variety of design elements and concepts in this template really help to create that authentic look that so many brand stores seek. With the help of Ambergul, you will find that distinct space between the menu, the footer and the actual product elements. They are all separated yet maintain a fluid flow providing a seamless shopping experience.

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New Fashions a Flat Ecommerce Bootstrap Responsive Website Template Home w3layouts

New Fashions’s a beautiful eCommerce template styled to suit fashion stores selling men and women items with the extra emphasis on each individual product. The use of pink on the front-page and the huge background image is what really ties together the rest of the front-page experience. It is so important that the first page experience is pleasant for potential customers to continue surfing the product listings. There are menu items for navigating trending items, new arrivals, existing items, on-sale items, and so much more. For those who are conscious of content marketing, you will be pleased to know that New Fashion template also supports a stylish blog template for all your content publication needs.

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Gretong a Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

It’s unbelievable to think that each template on this list has been unique. But truly, they all have been more than unique. They provide authentic choices for all levels of eCommerce needs. And we continue this trend with Gretong.In brief, it is a beautiful eCommerce template that compliments brands and businesses greatly. If you wish to sell authentic and classy products through pages that look equally the same, go with Gretong. It stands out with simple to navigate product pages. The elegant use of white background and simple font styles to provide a welcoming shopping experience. It the necessary website elements to help you reach your audience (social media). It can also let you to connect with them on a deeper level as well. We can foresee huge success for this template. More than 6,700+ people have already established their sites with this beautiful tool.

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Markito A Ecommerce Category Flat Bootstrap Responsive Website Template Home w3layouts

Markito is such a friendly and playful eCommerce template. We are seeing this one appear on product sites that give priority to products for children and teenagers. The use of separated elements with good font choices are the few things that really make Markito stand out. Product pages themselves are rich in color and just feel very pleasant to browse and to finalize purchases from. This is one of those templates where the use of CSS3 & HTML5 really shines, and of course Bootstrap — as this template is based on the Bootstrap foundation. Truly wonderful and pleasant style.

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