How To Add Call To Action Buttons In Wordpress

A call to action (CTA) is a feature on your website that prompts visitors to take action. It might be as simple as some prominent wording or as complex as a dedicated button or sign-up form.

In any event, your CTA must be well-designed and properly positioned, and It needs to be effective in eliciting the intended reaction.

In this article, we will show you how you can add call to action buttons in WordPress in an easy way. Continue reading below to know in detail how to add a wordpress call to action button.

What is Call to Action and Why it Matters?

Most websites include some call to action (CTA) that informs users about the next step they should take when visiting a website. It usually contains a link to either complete the activity or initiate the procedure. For example, has a simple Call To Action button in its header.

Example Image Of Call To Action Button

CTAs are an essential component of your website that you should not neglect. They are your primary means of conveying what you want your audience to do.

Adding properly designed CTAs to your website may dramatically improve conversions and income. Therefore, it is worth investing some effort to determine the best method to develop and implement them for these reasons.

Examples of Call-to-action

Add call to action buttons in WordPress to connect your visitors from the material they already enjoy to more resources they seek.

Let’s take a quick look at a few instances of how you may strategically implement buttons that encourages prospects to stay on your site rather than clicking away to the next destination.

To begin, offer accurate data that establishes clear expectations and builds confidence. In the example mentioned below, Netflix employs a Call To Action button that invites visitors to “Try 30 Days Free.”

Call To Action Button On Netflix

These call to action buttons in WordPress gives users a piece of much specific information, and the information may be related to the price (free/paid), length (one month/year), and kind of other offers as a (trial).

The language above the CTA fosters trust by openly addressing any concerns. In addition, it ensures that every piece of the landing page reinforces why the prospect should sign up for the trial.

You may also use buttons to create a sense of urgency among the users. In the below example, Neil Patel uses a countdown clock and strong wording in his CTA buttons in the example image below. It persuades users that they can’t afford to miss out on his upcoming webinar.

It’s worth noting that he also gives users the option to respond, “No thanks, I don’t want more traffic.” But, again, this marketing emphasizes that clicking no or departing from this offer would be a squandered opportunity.

Example Image Of Cta Button

When creating and positioning CTA buttons on your website, you must make several strategic considerations.

How do You Add Call to Action Buttons in WordPress?

Put a good CTA button that sticks out, and visitors will not click on your call to action button if they cannot see it catchy. Play around with the colors to make it stand out from the background. Then, consider designing a few versions and split testing your call to action buttons to determine which one performs better.

Select the Ideal Label

Another approach to making an excellent CTA is to construct the button label carefully. For example, making an easy-to-understand text such as “Buy immediately,” is far more successful than long and complicated phrases.

You don’t have to aim for two-word CTA buttons; you ensure that your message is clear and straightforward. To obtain more clicks, consider using powerful phrases like “now,” “free,” “get,” “try,” or even numbers.

Instead of phrases like “Buy now and receive a discount,” use phrases like “Buy now – 60% off” your message should not be very long and complicated on the call to action buttons.

Test Your CTA

Don’t decide on your properly built and labeled CTA too soon; instead, make sure to do a split test to check whether it runs as expected. You may also use analytic plugins to track and monitor your conversions.

Then, If your CTA has a poor click rate, it implies it isn’t as effective as it should be. For this experiment with different colors or locate a more appropriate label to communicate your message.

Inserting Call to Action Buttons in WordPress Posts and Pages (Step by Step)

With a built-in ‘Button’ block, WordPress has now made it extremely simple to add call to action buttons in WordPress. It is a new feature that debuted alongside the new Gutenberg WordPress block editor in WordPress 5.0.

This article will explain the alternative methods for including the best call to action buttons in WordPress blog posts and pages, and you can then select the option that best meets your requirements.

You can use the Default Editor to Add call to action Buttons in WordPress Posts and Pages for these reasonsThis technique is more straightforward and is suggested for most users. In addition, it takes advantage of the new WordPress editor’s built-in Button block.

If you’re still using the old classic editor, you may move to the following section. To begin, make a new post or edit an existing one to which you want to add a button.

Click the ‘+’ symbol on the post edit page to create a New Block and choose the Button block from the Layout Elements section.

Add Call To Action Buttons In Wordpress With Classic Editor

Following that, you should select the button block added to the content editor.

Insert Button Text In The Add Text Box

Insert your button text in the ‘Add text…‘ box. Then, under the button, put the URL of the page you wish to connect to with the call to action button, paste the URL, or type to search area. When you’re finished, click the Apply button to see the button on the post or page.

Click On Apply Button To Place The Cta In Post Or Page

Suppose you want the button to be in the middle, then click the Align Center icon in your block toolbar above to change the position of the buttons.

Choose Aligns To Change The Position Of The Buttons

Then, from the block settings panel on the right side, you may alter the style of your buttons and the background color to make it look catchy.

Changing The Color &Amp; Style Of The Buttons

You may choose one of the three-button styles mentioned, like default, outline, or squared. You may test each one by clicking on it then you can decide on the one that seems the most suitable.

The Color Settings section offers five color options for the button background and the button text. Not only that, but by selecting the Custom Color option. You may also choose a custom color of your own.

Select On Custom Color Different Colors

Once you’re satisfied with the button design, save or publish your article to get a live sample. The following image shows the sample of how it appeared on the demo website.

Example Image Of Cta Button

Making a Call to Action Button in WordPress Using the Classic Editor

Although the Gutenberg block editor is quicker and simpler to use, it’s no secret that many users still favor the old WordPress classic editor. Unfortunately, if you are one of them, you will need to find another way to add buttons to your WordPress site.

In WordPress Classic Editor, there are primarily three ways of creating buttons. They are the following.

  • Add a button to WordPress using HTML/CSS code.
  • Using the WordPress button shortcode plugin, you may add a button to your WordPress site.
  • Without the use of shortcodes, create a button in WordPress.

The first of the three possibilities is the coding approach. You will need to write HTML / CSS code and place it on your website whenever a button is required. But, it is not suitable for beginners.

The second approach is the most often employed, and this is because most WordPress button plugins use shortcodes for creating buttons.

The third option is the best because it allows you to add buttons to your articles and pages without shortcode. So let’s see how to add buttons to WordPress without using shortcodes. The first step is installing and activating the Forget About Shortcode Buttons plugin.

Create a new post or modify an existing one after you’ve activated the plugin. You will see a new button titled ‘Insert Button’ in the Visual Editor in the editor.

Inserting Buttons Without Shortcode

To add a new button to your post, click the Insert Button then it will open a new window in which you may create your button.

Edit Button Based On Your Requirement

To begin, enter your button text and URL as you type your button wording. A live preview will appear in the area below. Then, using the checkbox choices below, you may add a nofollow tag to your link and then go ahead and open it in a new tab.

You can also choose an icon for your button if you go to the Icons tab, in that you will see the icons that you may place before or after the text in your call to action buttons.

Choosing Icon For Cta Buttons

Next, by clicking on the Color box icon, you can select your buttons’ text and background colors, then select the button style from the drop-down option, here you will see eight distinct button styles to choose from.

Similarly, you may select a button size ranging from very small to super large. Finally, click the Update button to save changes if you’re happy with the way it looks.

Right inside the post editor, you’ll be able to view your button as it would look in your post. You may also adjust button alignment in the traditional editor. For example, you can choose the button text and use the toolbar buttons.

Choosing Button Alignment

When you double-click the button, the Insert Button window appears, and you may re-edit your control if necessary. Then, when you’re satisfied with the design, you may publish or amend your post to see it in action.

Example Image For Cta Button

Add Call to Action Button in WordPress

In addition to standard call-to-action buttons, you can include click-to-call buttons on your website. It increases leads and conversions quickly.

A click-to-call button is a sort of call to action button, and it allows your users to call your staff with a single tap. The users can obtain the information they need by tapping to call buttons.

Phone calls are brief, whether discussing a quote request or a support issue. However, with the growing number of smartphone users, call-now buttons are becoming increasingly important.

Suppose you don’t have a business phone, consider acquiring a virtual business phone number. With that stated, let’s take a step-by-step look at how to create click-to-call buttons in WordPress.

The first step is to install and activate the WP Call Button plugin. After activation, go to Settings > WP Call Button to modify the plugin settings and create your call button.

Wp Call Button Settings

The Sticky Call Button settings will appear; it is an optimized conversion feature. It moves the call button with customers as they navigate your website.

Begin by enabling the Call Now Button Status. To activate it, click on the switch toggle. Following that, you must input your phone number.

WP Call Button has a bright phone number field that includes your country code, choose your nation, and input your company phone number.

Suppose you don’t already have a business phone number; Nextiva can help you acquire one. It is a reputable business VoIP service provider.

Following that, you may change the call button wording, location, and color, and you may also choose where the sticky call button appears on your website. It displays the call button by default on all sites and devices.

You may select whether to show or conceal the button on specific sites and whether to show it just on mobile devices mainly.

After you’ve gone over all of your selections, click Save Changes at the bottom of the page. You may then go to your website and see the sticky call now button in action.

You can use this plugin to add static call buttons to your WordPress pages, posts, and sidebars, in addition to sticky call buttons.

Suppose you’re using the new WordPress block editor, then the WP Call Button block makes it simple to add a call now button to your sites. Add the WP Call Button block to your page editor, and it creates a new page or updates an existing one.

Adding Wp Call Button Block

After that, you may change the button text, button color, text color, font size, and whether or not the phone icon appears.

Choosing Colors &Amp; Styles For Call Now Button

You may publish or change your page after you are satisfied with its look. Suppose you’re using the classic WordPress editor, then you’ll need to utilize the Static Call Button Generator to generate a shortcode.

You navigate to the Settings of WP Call Button and select the Static Call Button option at the top menu of the settings.

Choosing Static Call Button

Change the button settings before copying the shortcode. You may then use this shortcode in any post or page on your website.

You can use the WP Call Button plugin to add a call button to your WordPress sidebar and other widget-ready areas as well.

Go to the Appearance and go to Widegts and drag the WP Call Button widget to a widget ready area where you want the call button to appear.

Placing Call Button In Sidebar

From the Advanced Settings area, you can now add a title and add descriptions for modifying the call button. When you’re finished, save your widget.

Using Smart Slider 3 to Add a Call to Action Button

Smart Slider 3 Plugin

Smart Slider 3 is a vital tool for creating beautiful sliders and website blocks. In addition, you may make completely responsive sliders and include Call to Action buttons in them.

Best of all, you don’t even need Smart Slider 3 Pro version for this. You can generate an eye-catching CTA for your WordPress site, and you can add buttons with the free edition of Smart Slider 3.

How can you make a stunning CTA using Smart Slider 3?

Smart Slider 3 makes it incredibly simple to design your own CTA, and you need to create a new slider and add a slide, then place a button layer on the top. Then, to develop a converting CTA, you may modify the button and alter the color and font size.

It generates your site’s perfect WordPress call to action buttons. In addition, smart Slider 3 includes much more visually appealing presets from which to pick. You may also store your own preset for subsequent usage. It is convenient.

Once you’ve designed the ideal slider button, all you have to do is publish it to your sites. The Smart Slider 3 plugin provides several options for accomplishing this.

You may show your slider by copying and pasting the slider’s shortcode or by using the Gutenberg block. Suppose you are using a website builder, then the good news is that Smart Slider 3 has its module for the most common Website builders!

Tips on How to Add Call to Action Buttons in WordPress

Suppose you want to create a unique call to action button in WordPress. Then you’re probably searching for a solution that also allows you to create custom sections and controls in your website’s header, menus, and other locations.

In that situation, we recommend utilizing a WordPress page builder plugin like Beaver Builder or Divi. These page builders will assist you in creating custom landing pages with beautiful call to action buttons. That is all that you want.

Whatever you do, tracking how your buttons are working is critical. However, guessing isn’t the most significant company growth approach.

We recommend using MonsterInsights, which includes event tracking built-in for affiliate links, outbound links, and custom events. In addition, it allows you to know how well your buttons are doing.


Call to Action buttons are the most effective tools; it tells your visitors what you want them to accomplish. As a result, you may quickly increase your sales by encouraging them to take action and achieve your site’s goal.

So, what are you holding out for? Begin to add call to action buttons in WordPress right away. We hope this article was helpful for you and helped you know how to add call to action buttons in WordPress.

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